Taylor Swift's spectacular PR performance for the MV willow makes fans both "panicked" and excited.
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Recently, Taylor Swift officially released the MV willow - the lead single for her ninth studio album called evermore. This return time of Taylor Swift also made people startled by the comeback without warning. To welcome the album evermore, fans only have only 12 hours to prepare to enjoy this music product.
In particular, fans recently discovered Taylor Swift's extremely powerful PR for the MV willow. Specifically, on Taylor Swift's YouTube channel, starting from the exile video - the product in the folklore album to the MV Me released in September 2019, 90% of the video was replaced with the entire thumbnail to promote the MV. willow with the words: "willow music video out now". This part of Taylor Swift's "dazzling" PR phase made the fans "panic" and excited.
Willow is a music product by Taylor Swift herself in charge of composing, singer and MV director. Willow continues to be a gentle, emotional song with a characteristic folk music, replied on the YouTube livestream on the day of the new album's release, Taylor Swift said it was a song: "Conspiracy, the desire and complexity of loving, wanting someone. I think of it as a "charm" to make someone fall in love with you. "
The content of the MV willow is a direct inheritance from the cardigan MV: continuing the image of Taylor Swift traveling through parallel worlds, each world opens up a different fantasy scene made by CGI technology. However, if the cardigan is a lonely, indeterminate journey of Taylor Swift's own, it willow her journey to find the mysterious boy she loves. Currently after just 2 days on air, the MV is earning more than 13 million views on YouTube.
