According to Deadline and many other film sites, market analysts say there is more than one reason for Disney to better...
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According to Deadline and many other film sites, market analysts say there is more than one reason for Disney to better "launch Mulan online and sell DVDs" rather than theatrical release.
In addition to the slow recovery of cinemas around the world, and people are reluctant to go to theaters because of Covid-19, the anti-Chinese movement and boycott of Liu Yifei in some markets will also cause serious damage on Mulan when the movie premiered.
With a production cost of up to $ 200 million, Mulan is one of the most expensive movies in 2020. Certainly Disney has wanted the big screenings worldwide, with the Chinese market leading the way.
Disney dreamed of a billion-dollar revenue with Mulan, but the Covid-19 pandemic struck, causing all plans to collapse, China became the focus of the disease, while the North American and European markets became even more gloomy when the number of patients is still increasing day by day.
In this context, online distribution on Disney + (and selling copyrights to other video streaming platforms if possible) is Disney's wise choice, completely ignoring the traditional distribution to theaters. According to analysts, at least Disney will not lose capital by following this plan.
Grace Randolph, an analyst with the American and Canadian Film Critics Association (BFCA), said: "Unlike Black Widow, Mulan has little chance of being released. Unless this title really impresses fans when the theater complex reopens."
The likelihood of that happening is very low, even before Disney's decision to delay the premiere, Mulan has faced a lot of opposition from audiences in Asian markets, such as Taiwan, Hong Kong and even Vietnam, mainly due to the influence of anti-Chinese protests, anti-Chinese movements, dissent and conflicts over islands and islands in China in these markets.
Liu Yifei herself was also criticized and boycotted because the actress always publicly supported her attitude towards the Beijing government.
In the United States, some of the movie theaters will soon be reopened, including Cinemark and AMC, but even Mulan that will be available in all US movie theaters is definitely not enough to make up for its production and distribution fees for Disney.
A precedent for the fact that releasing a DVD or streaming a blockbuster movie online can also make a lot of money is Universal's Trolls World Tour, the animated film that paid off in 10 days, bringing in over $ 80 million. and start making profit.
For now, surely Disney is having quite a headache in choosing Mulan's release options, will they prioritize payback, or take the risk to release an iconic movie title?
