The Toy Story cartoon film is associated with the childhood, many viewers have turned 25, but few people know about its glorious journey in the work of changing a whole market.
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25 years ago, a film was released to the world audience and created a shock in both content and mode of expression, opening a new era for animation - Toy Story. After the years, Toy Story has steadfastly maintained its position on the list of the best animated films of all time, has been considered a classic and breakthrough, becoming the childhood of many generations. audience.
The animation world in 1995 was very different than it is now. Disney was still giddy with the big money-gobbling Lion King, and the hand-drawn 2D animation movement is still popular. That is why Toy Story - a computer-generated animation - seemed to be "the outsider" to the Mouse House at that time. The film is not based on a long-standing fairy tale, has no singing and dancing, and especially does not use hand-drawing. Instead, Toy Story is the first major work ever built entirely by computers. What facilitated this life-changing Pixar turning point?
Toy Story became a reality thanks to Steve Jobs
The original intention of John Lasseter - one of the "pillars" of Pixar's early life, was to produce Toy Story in the form of a half-hour movie on TV. However, Disney then wanted to "play big". Woody cowboy who will be a bad guy bullying other toys is also changed with the orientation of turning Toy Story into a comedy, with a pair of "comrades" together to fight against evil. Disney's leading names at that time, along with director Joss Whedon were also invited to produce content for Toy Story.
Toy Story first beta
But the process of closing the final content of Toy Story is not quiet. Some Disney executives have a different vision, with the desire to make the movie "more angular" to appeal to both adults and children - but the film production team insists on their stance. . The screening of the film for the leader caused the Mouse House to boil so much that it requested that the project be canceled.
Director John Lasseter then spent two weeks rewriting the script, while Pixar owner Steve Jobs - who invested too much money in Toy Story - continued to pour money to produce the film until Disney joined in again.
After the entire content reform process, things went more smoothly with Toy Story. Steve Jobs is also very strict in wanting the film to be produced with a small budget and staff equal to 1/8 of the team as the Lion King. The reason for this is because he himself has no confidence in the product, and is intending to sell the company. But looking at Toy Story's progression during the production process, Steve Jobs seems to have more faith.
When Toy Story was finished and ready to ship, Disney was so confident in the work that it turned the film into the "pillar" of the 1995 festival season. The only problem was whether the audience was ready. for such a different story or not.
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And surprisingly: people were tired of Toy Story. The then-expert response to the film far exceeded all the producer's expectations, racking in more than $ 350 million at the box office - more than all Steve Jobs expected. The Apple giant also quickly used Toy Story's victory to put Pixar on the stock exchange. The studio's IPO (IPO) was also the biggest that year, with stock prices jumping from $ 22 to $ 45 in the first half hour. And then it all becomes history.
Disney gradually realized a bitter truth to themselves: Pixar was actually far more important than they thought it would be. Subsequent 2D animated films like The Emperor's New Groove or Atlantis: Atlantis: The Lost Empire all performed poorly. At the same time, the works that Pixar produced Monsters Company (Monsters, Inc.) and Ratatouille were hugely successful.
These things gradually turned the animation industry. DreamWorks is the next name to enter after Toy Story with the 1998 film Antz. 2003, Disney officially restructured its orientation and made computer animation their sole goal. In 2006, Pixar's value kept Disney at bay. This giant decided to buy off shares of Steve Jobs for $ 7.4 billion, becoming the boss of the largest animation studio in the world.
Conclusion
Few people know, director John Lasseter was fired from Disney just because he insisted on pursuing computer animation. He joined Pixar and made the Disney empire respect with the success of Toy Story, thereby opening a new glorious crossroads for the animation industry. Pixar's subsequent films have broken new records in succession, with Toy Story 3 being the first animated film to hit more than $ 1 billion in sales. It all starts with a cowboy, a space cop and a series of adorable, sweet toys on the glorious journey of friendship 25 years ago.
