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She officially launched her Rare Beauty makeup brand earlier this month.
And Selena Gomez used a selfie to promote products from her line, in an Instagram post on Monday.
The 28-year-old singer shared a glowing and rosy-cheeked selfie to the brand Instagram account, with makeup done herself.
Selena Gomez used a selfie to promote products from her Rare Beauty makeup line, in an Instagram post on Monday
She wore a simple white tank top, with her dark brown hair down in curls.
For her simple makeup look, the former Disney star used the brand's Soft Pinch Liquid Blush and Positive Light Liquid Luminizer in Outshine that left her with peachy and highlighted cheeks.
The star topped off the look with darkened eyelashes and a rosy lip look using the Courage shade of Lip Souffle.
"Makeup brought to you by @SelenaGomez. Who else loves when Selena taps into her inner makeup artist and does her own," the caption read.
Selena celebrated the launch of her brand back in early September.
The star posed with her beloved pup Daisy surrounded by balloons.
"SO EXCITED though I wish we could celebrate in person," the 28-year-old wrote in the caption alongside the snap. "Thank you to my amazing team at @rarebeauty and our community! This is just the beginning!!!"
In the pic, the singer is seen wearing a cropped black sweater and pale pink shorts.
She has proudly shared that her new makeup is "100% vegan and cruelty-free".
The collection includes a range of products including foundation, blush, lipstick and gloss and eye-liner.
The line is available at Sephora and online at RareBeauty.com.
One percent of sales will be donated to the Rare Impact Fund, which has pledged to raise $100 million for mental health services for individuals in underserved communities.