Another singer decided to take a step into the cosmetic business world, Selena Gomez announced the upcoming of her new cosmetics brand, called Rare Beauty with a guarantee of the ingredients to be 100% vegan and cruelty-free.

And she posted a photo of her and the adorable dog pets, as she smiling ear-to-ear on her sofa in the lasted photo on the official Instagram account.

“For the past few months, you’ve all been asking… and we’re proud to share that our products will be 100% vegan and cruelty-free,” the caption read.  

“Like you, we love and care for our animals too.❤️ Coming September 3rd only @Sephora and”

The Wolves hitmaker sported hoop earrings and a pink manicure, and she reclined on a white pillow decorated with a dog print in keeping with the theme.


The freshly cosmetic company recently introduced the Rare Impact Fund, which will commit to spending one percent of its annual sales toward “an ambitious $100 million over the next 10 years to help increase access to mental health resources.”

Another assurance of the singer’s company is that Rare Beaty is being 100% vegan cruelty-free to animals, which is making to be a conscientious and responsible brand.

On Tuesday, Selena dropped the official announcement of her Rare Beauty in a fresh-faced new selfie on her Instagram. After quite a long break due to the quarantine, the singer is now busy than ever as she has already confirmed her new movie project with Steve Martin and Martin Short.