The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!
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The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 535 girl group members, using big data collected from January 14 to February 14.
BLACKPINK’s Jennie held onto her spot at the top of the list with a brand reputation index of 4,380,571, marking a 53.42 percent increase in her score since last month. High-ranking phrases in her keyword analysis included “YouTube,” “Chum Churum,” and “THE SHOW,” while her highest-ranking related terms included “open,” “surpass,” and “advertise.” Jennie’s positivity-negativity analysis revealed a score of 83.95 percent positive reactions.
BLACKPINK’s Rosé rose to second place in the rankings this month after seeing her brand reputation index rise by 70.58 percent since January. The idol’s total index for the month came out to 3,212,101.
Finally, (G)I-DLE’s Miyeon came in third place after enjoying an impressive 96.20 percent increase in her brand reputation index, bringing her to a total score of 2,694,661 for February.
Check out the top 30 for this month below!
- BLACKPINK’s Jennie
- BLACKPINK’s Rosé
- (G)I-DLE’s Miyeon
- MAMAMOO’s Hwasa
- BLACKPINK’s Jisoo
- Oh My Girl’s Arin
- IZ*ONE’s Kim Min Ju
- Oh My Girl’s Seunghee
- (G)I-DLE’s Yuqi
- BLACKPINK’s Lisa
- (G)I-DLE’s Soyeon
- Red Velvet’s Seulgi
- Red Velvet’s Irene
- aespa’s Karina
- (G)I-DLE’s Soojin
- IZ*ONE’s Jang Won Young
- Girls’ Generation’s Taeyeon
- aespa’s Winter
- (G)I-DLE’s Minnie
- TWICE’s Nayeon
- Girls’ Generation’s Hyoyeon
- (G)I-DLE’s Shuhua
- IZ*ONE’s Choi Ye Na
- IZ*ONE’s Kim Chae Won
- Red Velvet’s Joy
- APRIL’s Naeun
- IZ*ONE’s Jo Yu Ri
- ITZY’s Yeji
- TWICE’s Jeongyeon
- Girls’ Generation’s YoonA
BLACKPINK, (G)I-DLE, MAMAMOO Top Girl Group Brand Reputation Rankings In February
The Korea Institute of Corporate Reputation analyzed 38,382,504 data collected from January 12, 2021 to February 12, 2021 to release the brand reputation rankings for girl groups this month. Compared to the brand reputation index of 42,652,998 in January, the figure decreased by 10.01%.
BLACKPINK (Jisoo, Jennie, Rosé, Lisa) continue to dominate the top with a brand reputation index of 4,727,078. Compared to the brand reputation index of 4,695,457 in January, it rose 1.91%. High-ranking phrases in the group's keyword analysis included "Online Concert", "Billboard", and "Jennie". On the other hand, the group's highest-ranking related terms included "performance", "donation", "breakthrough". The girls scored 79.82% positive reactions in the positivity-negativity analysis.
Rising to the 2nd place from the 4th, (G)I-DLE (Miyeon, Minnie, Sujin, Soyeon, Yuqi, Shuhua) has a brand reputation index of 3,535,118. Compared to last month, the figure increased by 18.87%.
MAMAMOO (Moonbyul, Solar, Wheein, Hwasa) also went up, from No.7 to No.3, as they have a brand reputation index of 3,230,068. Compared to January, it rose 46.85%.
Here are the Top 30 of this February girl group brand reputation rankings:
- OH MY GIRL
- Red Velvet
- Fromis 9
- Cherry Bullet
- Ladies' Code
- Weki Meki
- Girl's Day
BTS, NCT, SEVENTEEN Make Top 3 Of Boy Group Brand Reputation Rankings In February
The Korea Institute of Corporate Reputation collected a total brand reputation index of 52,820,091 for boy groups measured from January 11 to February 11, 2021. Compared to the total brand reputation index of 57,697,220 in January, it decreased by 8.45%.
Staying at the top, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) has a brand reputation index of 12,696,615. Compared to last month, their index decreased by 31.94%. High-ranking phrases in their keyword analysis included "Billboard", "Spotify", and "Dynamite". In addition, the group's highest-ranking related terms included "select", "record", and "bid". Their positivity-negativity analysis showed a score of 87.52% positive reactions, slightly better than last month.
At the 2nd place, NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Ji Sung, Lucas, Jungwoo, Kun, Shotaro, Sungchan, YangYang, Xiaojun, Hendery) has a brand reputation index of 5,115,736. Compared to January, the figure dropped 13.14%.
At No.3, SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino) has a brand reputation index of 4,183,589. Compared to last month, it dropped 9.31%.
Below is the top 30 of this February boy group brand reputation rankings:
- THE BOYZ
- SUPER JUNIOR
- MONSTA X
- GOLDEN CHILD
- STRAY KIDS