'Lotte Confectionary' has brought on board actress Jun Ji Hyun as the newest endorsement model for its signature 'Ghana Chocolate'.
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According to 'Lotte', 'Ghana Chocolate' will be adopting a new, 'Premium' image and slogan in 2023 in an effort to upgrade its status to a 'Premium' dessert.
Originally released in 1975, 'Ghana Chocolate' is most popular among female consumers in their twenties and thirties. With its 'Premium' upgrade in 2023, the confection aims to appeal to a broader range of consumers.
Meanwhile, earlier in the spring, 'Lotte Confectionary' launched its pop-up store 'Ghana Chocolate House' in Seongsu-dong, inviting consumers to experience the new and upgraded image of 'Ghana Chocolate'.