These stars topped the list of Korean stars with the most expensive endorsement fees, as revealed by TMI News.
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In the latest episode of the Mnet entertainment program, these three stars were among the top celebrities with the highest CF deals.
Kim Soo Hyun
Not only is he the highest-paid Korean actor, but Kim Soo Hyun nabbed second place of "Stars with Expensive Endorsement Fees."
According to the program, the "It's Okay to Not be Okay" star's endorsement deal is valued at a whopping $ 870,000 or 1 billion KRW per CF.
With this, his total advertising revenue hits an estimated $26,200,000 or 30 billion KRW.
There's no doubt how this A-lister can achieve those staggering endorsement fees given that he is the ambassador of several deals, including multi-awarded K-skincare brand COSRX, Samsung, Haagen Dazs, Hyundai, Coca-Cola, and more.
This makes one of South Korea's most bankable brand ambassadors.
Jun Ji Hyun
Third, on the TMI News list is Hallyu queen Jun Ji Hyun.
Based on the program, the "KIngdom: Ashin of the North" scored a total of $17,466,000 or 20 billion KRW in advertising revenue.
Just like Kim Soo Hyun, the 39-year-old actress earns $ 870,000 or 1 billion KRW per CF and is the current muse of several skincare, clothing, and electronics brands.
Ranking in the top four for "Stars with Expensive Endorsement Fees" is none other than Gong Yoo.
In 2007, the "Train to Busan" star was named Louis Vuitton's ambassador and had maintained his long-time partnership with French fashion house since then. He even opened LV's newest store in Seoul back in 2020.
With his high-end deals with the brand, Gong Yoo reportedly rakes $15,020,000 or 17.2 billion KRW for his total endorsement revenues while his fee per CF hits at $611,300 or 700 million KRW.
Park Bo Gum
Capping off the top five of celebrities with the most expensive endorsement fees is Park Bo Gum.
The beloved South Korean heartthrob's value per advertising deal hits at $436,600 or 500 million KRW.
With his ton of CF including global brands such as Samsung, Coca-Cola, K-Swiss alongside K-brands like KakaoTalk app, the "Record of Youth" star has a total of endorsement revenue amounting to $7,421,600 or8.5 billion KRW.
In 2017, he was hailed as one of the "CF Kings," joining other Hallyu stars such as Lee Min Ho, Hyun Bin, Kim Soo Hyun, and more.
BTS Tops Celebrities with Most Expensive Endorsement Fees
As for the top celebrity with the highest advertising fees is none other than the leading K-Pop group BTS.
According to "TMI News," the seven-member boy band rep[ortedly has "about 62 billion in advertising fees per year."
One of their latest advertisements is with the global food chain McDonald's, with their mega-hit BTS Meal.