The ceremony is held annually and this year, the planned date is August 26 in Seoul, sponsored from Korea’s Ministry of Culture, Sports, and Tourism; the Ministry of Trade, Industry, and Energy; the Korea Communications Commission; the Korea Creative Content Agency; and more.
BoA is announced to win the Hallyu Culture Daesang – Minister of Culture, Sports and Tourism Award. “Hallyu” is a word that means the “Korean wave”, referring to the widespread interest in the South-Korean pop culture around the planet. Therefore, this award is a symbol that represents the appreciation dedicated to those whose efforts have a specific influence on the Korean culture to the world.
When receiving the award, BoA has had a heartwarming speech with sincerity: “I’m thankful to be receiving such a meaningful award on my first day starting anew after my 20th debut anniversary. I’m looking forward to 10 — even 20 — years into the future. The status of K-pop is increasing day by day, and it’s becoming a music industry that the whole world is paying attention to. I hope that I can give hope and strength to people around the world with surprising music and performances.”
The Hurricane Venus singer also posted on Instagram the memorable moment and say, “Thank you”.
Meanwhile, actor Park Hae Jin brought home the Hallyu Culture Daesang – Seoul Mayor Award.
He said, “I think everyone is having a hard time these days. It’s a time where we must all still be careful. I hope we can go back to our daily lives as soon as possible once the COVID-19 pandemic ends. Stay strong, everyone.”
NCT 127 and the group Forestella received the National Assembly’s Culture, Sports, and Tourism Committee Award for their contribution to the music industry as well as the national culture.
NCT 127’s Johnny and Jungwoo said, “Thank you so much for such a great award. We thank you for receiving our music and performances so well. We’ll become an impressive group in the name of Hallyu.”
They continued, “We thank our NCTzen [NCT’s fandom name] from all around the world. Please look forward to an improved version of us.”
The idol-actor of ASTRO, Cha Eun Woo won the Seoul Tourism Foundation Award, and he shared, “Thank you for such a valuable and amazing award. I will become someone who works hard to contribute to the development of Seoul’s tourism culture, K-pop, and Korean dramas.”
Cha Eun Woo also posted on Twitter and wrote: “I received an amazing award today. I’m always thankful for Aroha [ASTRO’s fandom name]. Great job today! Good night.”
Starship Entertainment happened to be the winner of the Korea Creative Content Agency Award. The company’s group WJSN has also received attention and won the Next Generation Hallyu Star Award.
WJSN said, “It’s an honor to be receiving an award alongside our senior BoA. We also thank our Ujung [WJSN’s fandom name]. Let’s stay strong during these hard times due to COVID-19. Thank you.“
The group didn’t forget to update their winning on Instagram, wrote: “Thanks so much to our Ujung for sending us all your love and support so that we can share such great news together.”