February Girl Group Member Brand Reputation Rankings Announced

February Girl Group Member Brand Reputation Rankings Announced
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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 535 girl group members, using big data collected from January 14 to February 14.

BLACKPINK’s Jennie held onto her spot at the top of the list with a brand reputation index of 4,380,571, marking a 53.42 percent increase in her score since last month. High-ranking phrases in her keyword analysis included “YouTube,” “Chum Churum,” and “THE SHOW,” while her highest-ranking related terms included “open,” “surpass,” and “advertise.” Jennie’s positivity-negativity analysis revealed a score of 83.95 percent positive reactions.

BLACKPINK’s Rosé rose to second place in the rankings this month after seeing her brand reputation index rise by 70.58 percent since January. The idol’s total index for the month came out to 3,212,101.

Finally, (G)I-DLE’s Miyeon came in third place after enjoying an impressive 96.20 percent increase in her brand reputation index, bringing her to a total score of 2,694,661 for February.

Check out the top 30 for this month below!

  1. BLACKPINK’s Jennie
  2. BLACKPINK’s Rosé
  3. (G)I-DLE’s Miyeon
  4. MAMAMOO’s Hwasa
  5. BLACKPINK’s Jisoo
  6. Oh My Girl’s Arin
  7. IZ*ONE’s Kim Min Ju
  8. Oh My Girl’s Seunghee
  9. (G)I-DLE’s Yuqi
  10. BLACKPINK’s Lisa
  11. (G)I-DLE’s Soyeon
  12. Red Velvet’s Seulgi
  13. Red Velvet’s Irene
  14. aespa’s Karina
  15. (G)I-DLE’s Soojin
  16. IZ*ONE’s Jang Won Young
  17. Girls’ Generation’s Taeyeon
  18. aespa’s Winter
  19. (G)I-DLE’s Minnie
  20. TWICE’s Nayeon
  21. Girls’ Generation’s Hyoyeon
  22. (G)I-DLE’s Shuhua
  23. IZ*ONE’s Choi Ye Na
  24. IZ*ONE’s Kim Chae Won
  25. Red Velvet’s Joy
  26. APRIL’s Naeun
  27. IZ*ONE’s Jo Yu Ri
  28. ITZY’s Yeji
  29. TWICE’s Jeongyeon
  30. Girls’ Generation’s YoonA

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BLACKPINK, (G)I-DLE, MAMAMOO Top Girl Group Brand Reputation Rankings In February

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The Korea Institute of Corporate Reputation analyzed 38,382,504 data collected from January 12, 2021 to February 12, 2021 to release the brand reputation rankings for girl groups this month. Compared to the brand reputation index of 42,652,998 in January, the figure decreased by 10.01%.

BLACKPINK (Jisoo, Jennie, Rosé, Lisa) continue to dominate the top with a brand reputation index of 4,727,078. Compared to the brand reputation index of 4,695,457 in January, it rose 1.91%. High-ranking phrases in the group's keyword analysis included "Online Concert", "Billboard", and "Jennie". On the other hand, the group's highest-ranking related terms included "performance", "donation", "breakthrough". The girls scored 79.82% positive reactions in the positivity-negativity analysis.

blackpink-gi-dle-mamamoo-top-girl-group-brand-reputation-rankings-in-february-seventeen-top-boy-group-brand-reputation-rankings-in-february

Rising to the 2nd place from the 4th, (G)I-DLE (Miyeon, Minnie, Sujin, Soyeon, Yuqi, Shuhua) has a brand reputation index of 3,535,118. Compared to last month, the figure increased by 18.87%.

MAMAMOO (Moonbyul, Solar, Wheein, Hwasa) also went up, from No.7 to No.3, as they have a brand reputation index of 3,230,068. Compared to January, it rose 46.85%.

blackpink-gi-dle-mamamoo-top-girl-group-brand-reputation-rankings-in-february-seventeen-top-boy-group-brand-reputation-rankings-in-february

Here are the Top 30 of this February girl group brand reputation rankings:

  1. BLACKPINK
  2. (G)I-DLE
  3. MAMAMOO
  4. TWICE
  5. IZ*ONE
  6. GFRIEND
  7. OH MY GIRL
  8. Red Velvet
  9. aespa
  10. Dreamcatcher
  11. SNSD
  12. ITZY
  13. Fromis 9
  14. WJSN
  15. April
  16. Cherry Bullet
  17. Lovelyz
  18. LOONA
  19. APINK
  20. Ladies' Code
  21. MOMOLAND
  22. PIXY
  23. Weki Meki
  24. woo!ah!
  25. Weeekly
  26. STAYC
  27. LABOUM
  28. Stellar
  29. DIA
  30. Girl's Day

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BTS, NCT, SEVENTEEN Make Top 3 Of Boy Group Brand Reputation Rankings In February

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The Korea Institute of Corporate Reputation collected a total brand reputation index of 52,820,091 for boy groups measured from January 11 to February 11, 2021. Compared to the total brand reputation index of 57,697,220 in January, it decreased by 8.45%.

Staying at the top, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) has a brand reputation index of 12,696,615. Compared to last month, their index decreased by 31.94%. High-ranking phrases in their keyword analysis included "Billboard", "Spotify", and "Dynamite". In addition, the group's highest-ranking related terms included "select", "record", and "bid". Their positivity-negativity analysis showed a score of 87.52% positive reactions, slightly better than last month.

bts-nct-seventeen-top-boy-group-brand-reputation-rankings-in-february

At the 2nd place, NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Ji Sung, Lucas, Jungwoo, Kun, Shotaro, Sungchan, YangYang, Xiaojun, Hendery) has a brand reputation index of 5,115,736. Compared to January, the figure dropped 13.14%.

At No.3, SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino) has a brand reputation index of 4,183,589. Compared to last month, it dropped 9.31%.

bts-nct-seventeen-top-boy-group-brand-reputation-rankings-in-february

Below is the top 30 of this February boy group brand reputation rankings:

  1. BTS
  2. NCT
  3. SEVENTEEN
  4. EXO
  5. SHINee
  6. Treasure
  7. 2PM
  8. BTOB
  9. THE BOYZ
  10. TXT
  11. SUPER JUNIOR
  12. MONSTA X
  13. GOLDEN CHILD
  14. GOT7
  15. VICTON
  16. ASTRO
  17. STRAY KIDS
  18. AB6IX
  19. INFINITE
  20. ENHYPEN
  21. ONEUS
  22. CRAVITY
  23. TVXQ
  24. ATEEZ
  25. SF9
  26. BIGBANG
  27. NU'EST
  28. T1419
  29. SECHSKIES
  30. WINNER
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