Selena Gomez announces "100% vegan and cruelty-free" Rare Beauty brand

Selena Gomez announces "100% vegan and cruelty-free" Rare Beauty brand
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Another singer decided to take a step into the cosmetic business world, Selena Gomez announced the upcoming of her new...

Another singer decided to take a step into the cosmetic business world, Selena Gomez announced the upcoming of her new cosmetics brand, called Rare Beauty with a guarantee of the ingredients to be 100% vegan and cruelty-free.

And she posted a photo of her and the adorable dog pets, as she smiling ear-to-ear on her sofa in the lasted photo on the official Instagram account.

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For the past few months, you've all been asking… and we're proud to share that our products will be 100% vegan and cruelty-free. Like you, we love and care for our animals too.❤️ Coming September 3rd only @Sephora and RareBeauty.com

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"For the past few months, you've all been asking… and we're proud to share that our products will be 100% vegan and cruelty-free," the caption read.

"Like you, we love and care for our animals too.❤️ Coming September 3rd only @Sephora and RareBeauty.com"

The Wolves hitmaker sported hoop earrings and a pink manicure, and she reclined on a white pillow decorated with a dog print in keeping with the theme.

Selena-Gomez-announces-her-vegan-and-cruelty-free-Rare-Beauty-brand-1

The freshly cosmetic company recently introduced the Rare Impact Fund, which will commit to spending one percent of its annual sales toward "an ambitious $100 million over the next 10 years to help increase access to mental health resources."

Another assurance of the singer's company is that Rare Beaty is being 100% vegan cruelty-free to animals, which is making to be a conscientious and responsible brand.

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I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com. I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!

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On Tuesday, Selena dropped the official announcement of her Rare Beauty in a fresh-faced new selfie on her Instagram. After quite a long break due to the quarantine, the singer is now busy than ever as she has already confirmed her new movie project with Steve Martin and Martin Short.

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