How Doja Cat harnessed viral moments on YouTube and TikTok

• HANA
• 4 years ago

Doja Cat has been an experimental artist to watch for a few years now, but with her Billboard top 20 charting hit "Say S...

Doja Cat has been an experimental artist to watch for a few years now, but with her Billboard top 20 charting hit "Say So," she's finally reached the mainstream. Even if you're not a TikTok user, you've probably heard the catchy, R&B-influenced track "Say So." Not unlike "Old Town Road," the hit Doja Cat song got its fame after it went insanely viral on the short-form video app. It makes sense that the artist's career would get a mainstream boost from a TikTok dance. Everything about her is primed for the internet, from her e-girl aesthetics to the viral YouTube video "Mooo!" that propelled her from a small LA-based artist into the mainstream. Here's how Doja Cat harnessed viral moments and genre-bending artistry to become one of the most popular people in music right now. Her father, Dumisani Dlamini, is a South African actor and producer, while her mother Deborah Elizabeth Sawyer is a Jewish-American painter.