Prior to the rise of K-pop and Hallyu, the fashion industry rarely selects Korean celebrities much more a K-pop idol to...
He is the only male ambassador on this campaign. On September 5th, High-end fashion brand Prada revealed their c...
EXO is truly one of the best K-pop groups in history! Aside from their recognitions and massive contributions to the mu...
Girls' Generation Yoona officially to become a new muse at the cosmetic brand 'Estee Lauder' after brand Innisfree. As predicted, ...
Kang Daniel has introduced a new collaboration product with global sports brand PUMA: The 'RS 2.0' shoes. "On Au...
Actor Park Seo Joon and announcer-turned-broadcaster Park Sun Young have been appointed ambassadors for the '2020 Popul...
Actress Jun Ji Hyun once again showed off her unparalleled beauty after becoming the South Korea's ambassador for luxur...