When you’re sharing your mirror selfies with an audience of millions, it’s not enough just to have a great outfit — you...
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When you’re sharing your mirror selfies with an audience of millions, it’s not enough just to have a great outfit — your smartphone’s got to look stylish, too. And for many celebrities, from Bella Hadid to Dua Lipa, that means a Wildflower case. The brainchild of Los Angeles sisters Devon and Sydney Carlson, the tech accessories brand was born in 2012, when the duo had a life-changing encounter with Miley Cyrus at the local mall.
“We went out to dinner with our parents, and my sister and I got up to use the bathroom. While we were waiting in line, Miley Cyrus walked out of the bathroom stall,” Devon, now 25, told Page Six Style. “Back then, being 17, I was absolutely obsessed with Miley; I thought that meeting her would make my life complete.”
The elder Carlson sister quickly mustered up the courage to ask her idol for a picture. “Sydney took a photo of us, and Miley asked where she got her phone case. My mom had handmade them for us for Easter, using fabric and studs,” she continued. “She said she’d never seen anything like it.”
When Cyrus learned who was behind the unique design, she immediately asked to meet their mother Michelle, who just so happened to have a few more of her custom cases stashed in her bag.
“Miley came over to our table, tapped our mom on the shoulder and told her she had to start a company,” Devon said. “She ended up taking a couple of cases, and asked me what my Twitter handle was. Then, she tweeted a picture of the case, and tagged me!”
With the “Wrecking Ball” singer having turned the spotlight on their family, the Carlsons wasted no time in moving forward with their business plan. “We came up with the name Wildflower on the drive home, set up all the social media pages — Instagram, Tumblr, Twitter, everything — and made a website,” Devon told us. “My dad’s background is in marketing and graphic design, so he was kind of the perfect guy to orchestrate.”
At the beginning, the family made each and every case by hand, often wrangling friends to help. And while they now outsource their production, they’re still directly involved in creating each and every style.
“Every design is original,” Devon said. “With most cases, we‘ll sit around my dad’s computer (he’s our in-house designer) on Photoshop and create our own prints: plaid, leopard, cow, etc. It’s fun having so much creative freedom.”
