The members of rising girl group (G)I-DLE have been selected to be advertising models for the global high fashion brand LIPHOP.
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"(G)I-DLE is a global artist who boasts confident music and attractive visuals, and they fits well with the brand identity that LIPHOP pursues, so we chose them as our models," LIPHOP said on December 15.
They added, "We expect to create synergy effects with each other as the girls have a global fandom similar in age to the major customers targeted by LIPHOP, and aim for the global market - beyond the domestic market."
LIPHOP is a fashion brand that has been receiving explosive responses from South Korea, the U.S., Thailand and Japan, and is drawing attention with their collaboration with the global trend girl group.
Meanwhile, (G)I-DLE topped the iTunes Songs Chart in 42 regions around the world with their single 'DUMDi DUMDi' released in August, and won six trophies at domestic music shows. Especially, they are the first K-Pop group to have an interview with Forbes China.
(G)I-DLE is now working their final preparations for their comeback slated for mid-January.