Modern contemporary eyewear brand CARIN said they have selected Song Kang as a new model and will introduce new video advertisements and pictorial with him.
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The selection was made to maximize CARIN's genderless mood of the 2021 SS season campaign. With the announcement of the new campaign, CARIN expanded the product category, which had been concentrated on the existing women's line, to men. It is the first time for the brand that CARIN has selected a male model as a muse.
"We are happy to have Song Kang as a muse with a sophisticated yet bright image that matches CARIN's concept," a CARIN brand official said. "We hope that consumers will experience CARIN's various products through the video and pictorial that Song Kang shows."
On the other hand, Song Kang's work, Netflix original series 'Sweet Home', was ranked at the top of the world's content rankings, making him emerge as a popular actor.
In addition, 'I Know But', which is expected to air in the second half of the year, is also drawing the most attention, following 'Love Alarm 2', which is based on popular webtoons, and 'Navillera'.
More photos of Song Kang x CARIN:
He's so handsome!