The brand reputation rankings for entertainment broadcasters in November 2020 have been announced, with Yoo Jae Suk, Ka...
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The brand reputation rankings for entertainment broadcasters in November 2020 have been announced, with Yoo Jae Suk, Kang Ho Dong and Park Na Rae at the top 3.
The Korea Institute of Corporate Reputation analyzed 29,959,279 data of 50 entertainers from October 2 to November 1, 2020 and released the brand reputation rankings for this month. Compared to October, the figure increased by 5.42%.
At the top, Yoo Jae Suk, who is widely known for various popular variety shows such as 'Running Man', 'Hangout with Yoo' and 'Busted!'. has a brand reputation index of 1,759,517, with the Participation index of 506,018, Media Index of 480,480, Communication Index of 443,345, and Community Index 329,674. Compared to October, the figure fell 11.17%.
The phrases that ranked high in Yoo Jae Suk’s keyword analysis included "Running Man", "Sixth Sense", and "New Park Planning", while related phrases to him with the highest rankings included "Confession", "Embarrassment", "Negotiation". Analysis of the ratio of positive-negative reactions for the idol showed that the positive response from Knet accounted for 74.55%.
In second place, Kang Ho Dong, most known to K-Pop fans through 'New Journey to The West' and 'Knowing Bros', has a brand reputation index of 1,477,152, with the Participation index of 369,332, Media index of 420,320, Communication index of 309,359, and Community index of 378,141. Compared to October, the figure rose 89.51%.
In third place, Park Na Rae, who is a cast member of 'Amazing Saturday (DoReMi Market)' and 'I Live Alone', has a brand reputation index of 1,064,987, with the Participation index of 241,762, Media Index of 256,960, Communication Index of 353,110, and Community Index of 213,155. Compared to October, the figure fell 8.00%.
Below is the top 30 of this month's brand reputation rankings for entertainers:
- Yoo Jae Suk
- Kang Ho Dong
- Park Na Rae
- Kim Jong Min
- Ahn Jung Hwan
- Park Myung Soo
- Kim Sung Joo
- Kim Jong Kook
- Choi Yang Rak
- Hwang Kwang Hee
- Paeng Hyun Sook
- Jun Hyun Moo
- Lee Hyori
- Lee Soo Geun
- Jang Doyeon
- Moon Se Yoon
- Song Ji Hyo
- Lee Kyung-kyu
- Kim Gu Ra
- Seo Jang Hoon
- Lee Kwang Soo
- Haha
- Cha Tae Hyun
- Kim Shin Young
- Yang Se Chan
