The Korean Business Research Institute has published this February’s brand reputation rankings for variety stars!
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The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 4 to February 4.
Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 3,785,310, marking a 14.52 percent increase in his score since January. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “DdeunDdeun,” and “crisis theory,” while his highest-ranking related terms included “talk,” “transform,” and “appear on.” The star’s positivity-negativity analysis also revealed a score of 84.70 percent positive reactions.
Meanwhile, Shin Dong Yup rose to second place for February with a brand reputation index of 2,028,905.
Finally, Kim Jong Kook took third place with a brand reputation index of 1,932,445, marking a modest 3.16 percent rise in his score since last month.
Check out the top 30 for this month below!
- Yoo Jae Suk
- Shin Dong Yup
- Kim Jong Kook
- Kim Gura
- Lee Sang Min
- Park Myung Soo
- Lee Kyung Kyu
- Jun Hyun Moo
- Kang Ho Dong
- Seo Jang Hoon
- Kim Jong Min
- Kim Min Kyung
- HaHa
- Kim Shin Young
- Kim Joon Ho
- Song Ji Hyo
- Super Junior’s Kim Heechul
- Lee Kwang Soo
- Park Na Rae
- Ahn Jung Hwan
- Lee Dong Gook
- Kim Dong Hyun
- Ahn Young Mi
- Park Mi Sun
- Kim Sung Joo
- Hong Hyun Hee
- Cha Tae Hyun
- Tak Jae Hoon
- Jung Hyung Don
- Kim Sook
Source: Soompi
