The Korea Institute of Corporate Reputation said that BLACKPINK, Brave Girls and IZ*ONE topped the brand reputation rankings for girl groups in March 2021.
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The Korea Institute of Corporate Reputation collected a total brand reputation index of 30,836,297 from February 14, 2021 to March 14, 2021 to rank the girl groups. Compared to the total brand reputation index of 38,382,504 collected for girl group rankings in February, the figure decreased by 19.66%.
The results show that the No. 1 brand this month belongs to BLACKPINK (Jisoo, Jenny, Rosé, Lisa), who has a brand reputation index of 3,672,760. Compared to February, it fell 22.30%. Popular phrases in their keyword analysis included "Rosé", "On The Ground", and "Solo", while their highest-ranking related terms included "strong", "reveal", and "comeback". BLACKPINK's positivity-negativity analysis also revealed a rate of 76.50% positive reactions.
At the second place, Brave Girls (Eunji, Yoojung, Minyoung, Yuna) was analyzed to have a brand reputation index of 3,556,213. Brave Girls was newly included in the analysis of this month's girl group brand reputation rankings, as their song 'Rollin'' became a massive sleeper hits, topping all of the music charts in South Korea, bringing them back into the limelight.
Finishing the top 3, IZ*ONE (Kwon Eunbi, Miyawaki Sakura, Kang Hyewon, Choi Yena, Lee Chaeyeon, Kim Chaewon, Kim Minju, Yabuki Nako, Honda Hitomi, Jo Yuri, Ahn Yujin, Jang Wonyoung) has a brand reputation index of 2,648,040. Compared last month, it fell 2.90%.
Below is the Top 30 of March's girl group brand reputation rankings.
- Brave Girls
- Red Velvet
- Oh My Girl
- Rocket Punch
- Girl’s Day
- Weki Meki