We are certainly no stranger to the term Brand Ambassador or brand ambassador. But these idols below are truly the ambassadors of Sold-out!
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Brand Ambassador is a marketing term for a person or group who is hired by contracting by an organization or company to promote a brand in the form of products or services, both national and international relations. The purpose of this Brand Ambassador is so that the sponsored products sell well in the market and generate profits for the company that owns the product.
Recently, the selection of idols from Korea as Brand Ambassadors is being made by various companies, for example, Tokopedia, which collaborates with the well-known boy group BTS. The title King and Queen of Sold Out is often associated with Korean idols because some of them are able to make products that the sponsors and those that are not sponsors sell well in the market until they sell out.
BLACKPINK Lisa
Lalisa Manoban from the girl group BLACKPINK or commonly known as Lisa is said to be the Queen of sold out. Everything worn by Lisa was immediately sold out, bought by fans, from dresses, sweaters, accessories to the outer.
Unmitigated, the goods that were sold out within a few hours were the products of both world-famous brands like Celine, BVLGARI, to more street-style like House of Sunny, you know. Cool!
BTS Jungkook
Next up is one of the BTS members, Jungkook. In 2019, he succeeded in making Downy products, toothbrushes, modern hanbok, and sport shirts from the Fila brand that sold out in just a few moments.
Even the Diamond Layla shirt he wore during the BTS Weverse event sold out so quickly on all official websites in Japan, Korea, and the US were bought up by fans. Even though the price of the shirt is in the range of $53 or around Rp.780 thousand, you know. ARMY is great!
Suzy
Who doesn't know the idol and actress named Suzy, the member of now-disband girl group Miss A? The actress has sold out lipsticks from the famous brand Lancome. The cellphone case created by a famous Japanese designer was sold out after being used by Bae Suzy.
EXO Xiumin
EXO is a famous boy group from South Korea under SM Entertainment. One of its members, Xiumin, uploaded his first post in 2019, who had just finished playing futsal with sweat soaking his hair and headband on his @e_xiu_o Instagram account. Who would have thought that the post became a trending topic on Twitter and sold out in just an instant time?
Kang Daniel
One member of the Wanna One boy group, Kang Daniel, succeeded in making GQ magazine with a cover page of his photo sold out in an instant. In Indonesia alone, the magazine is priced at Rp. 200 - 280 thousand in several online shops. Not only GQ magazine, he and other members also sold out the items they wore at the Wanna One World Tour [ONE: THE WORLD] concert. Among all the members, Kang Daniel is the only member who makes everything he wears sold out at any store.
MAMAMOO Hwasa
If other idols make the things they wear sold out, it's different from MAMAMOO's Hwasa, who actually makes the food she eats sell out quickly. For example, when she appeared on the TV program I Live Alone, he, who at that time ate Gopchang at lunch, was trending on Instagram. Soon Gopchang was sold out at one of the restaurants serving the menu.
Girls' Generation Yoona
Who doesn't know a member of the South Korean girl group Girl's Generation aka SNSD, namely Im Yoona? She was nicknamed the queen of sold out because she made clothes and waffle molding tools that she used in the HYORI'S BED & BREAKFAST program, which was being discussed by fans. Not long after, the sweater that Yoona was wearing at that time sold out instantly. Likewise, the waffle mold she used was busy talking and sold out.
Apart from the sweaters and waffle prints, the jackets he wore when he went to the orange garden with Hyori and Lee Sang Soon also sold out in a very fast time. The power of Yoona is really not playing!
