Singer and actress IU has been chosen as the new exclusive model for the Korean sleep care brand Evezary.
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"We decided to select IU as the new face of Evezary and our personalized brand Sleep & Sleep, based on the expertise and reliability of the company and models, and will actively target the MZ generation by adding the freshness from IU," Evezary said.
IU, who is now in her 14th year since her debut, is active in various fields such as music, acting, and entertainment with her unique lovely charm as well as her musical depth and artistry. Recently, she released her new song 'Celebrity' and has been showing off her reign on various music sites.
Evezary will produce and showcase IU's first new TV advertisement as their model, and from this point on, they will start marketing activities with IU on various channels in earnest.
"I believe IU, the new face of Evezary, is the trendiest and unique star in all fields, and I believe she will be able to draw a lot of sympathy and communication from the younger generation," said Ko Hyun Joo, head of Evezari's PR team.