Having a reputation as the top Kpop group, when looking back, BLACKPINK has not had a Daesang yet. And this year, although they have worked hard, the risk of the group continuing to lose their hands on Daesang is very high if they continuing not attending the music awards.
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2020 is a year that BLACKPINK has upgraded itself to a new version: working harder than the normal operation of the past few years. Specifically, BLACKPINK has had 3 comebacks this year, including "How You Like That" (June 26), "Ice Cream" with Selena Gomez (August 28) and "Lovesick Girls" (October 2). During their third comeback, BLACKPINK also released their first full-length career album after 4 years since their debut, "The Album".
Success on YouTube and digital music with "How You Like That", setting a record for album sales for a girl group with "The Album", reaching international level when reaching the top 2 of Billboard 200 ... are some of the impressive achievements. However, for BLACKPINK, the group seems to have everything but lacks something quite important in the successful career of a Kpop idol group: Daesang.
Daesang is considered an important award that every Kpop artist's music career wants to get. Certainly, BLACKPINK as well as fans want their idol to soon put a Daesang in their pocket after more than 4 years of hard work.
The only two major awards held, the Soribada Best K-Music Awards and the Asia Artist Awards, have signaled a "scarce" season that could even continue to be empty-handed to BLACKPINK's Daesang. At the Soribada Best K-Music Awards 2020, only 1 Daesang belongs to BTS, even 3 awards that are as important as Daesang at the ceremony do not name BLACKPINK but instead are Red Velvet, TWICE and Kang Daniel.
Also in the Asia Artist Awards 2020, the rate of reaching Daesang is extremely large when this award ceremony has been upgraded to 6 Daesang awards. However, with the "strategy" as giving the awards to those who come, of course, BLACKPINK continues to miss the chance to get Daesang at the 2020 Asia Artist Awards. Daesang's "empty-handed" potential of 4 YG girls is very high.
Remember last year, BLACKPINK was so bland with the biggest award ceremony Mnet Asia Music Awards (MAMA) when implicitly confirmed not to appear here. On the same day, BLACKPINK held a concert in Japan - the place where MAMA 2019 held. This year, the YG family showed a "replay" signal with Mnet when they let rookie TREASURE join MAMA 2020. It seemed that BLACKPINK had reunited with Mnet, all of a sudden, the group announced a schedule to attend the ceremony awarded Boom Boom Award 2020 by QQ Music (China). The award ceremony was held on December 6 - the same time as MAMA 2020 took place.
Fans constantly objected to the lack of year-end awards ceremonies that YG gave BLACKPINK. Anyway, the YG girl group has only been operating for 4 years, still needs to come to big awards ceremonies. Moreover, although the number of appearances on music stages or awards at the end of the year is quite rare, each time BLACKPINK appears, it creates impressive highlights. BLACKPINK's performance at SBS Gayo Daejun aired on December 26, 2018 after less than 2 years, has reached 200 million views. This is considered the most impressive stage in the year-end music parties recently.
Above all, appearing at awards ceremonies is an opportunity for BLACKPINK to be able to bring back important awards. It is absurd to have outstanding success on all fronts, but at the end of the year they have nothing. But somehow, getting a prize has become an unwritten rule for year-end awards ceremonies in Korea. Hopefully, BLACKPINK will be able to participate more in music awards ceremonies here, only then will the opportunity to come to the group's first Daesang will be expanded.