Minhyun, a member of boy group NU'EST, has re-signed his contract with Moncler as the brand's ambassador for the 3rd year in a round.
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His agency Pledis Entertainment said, "NU'EST's Minhyun has renewed his contract with Italian luxury brand Moncler, which has been with him since 2019, to be their ambassador for the third consecutive year. Please look forward to Minhyun, who will play an all-out role with Moncler this year as well."
Hwang Minhyun was the first male celebrity in South Korea to be invited to the fashion week 'Moncler Genius' held in Milan, Italy in 2019, and represented South Korea for two consecutive years, proving his global status and high brand value.
Minhyun, who has been active as the brand ambassador, "Moncler Friends", was the only one to represent South Korea in July last year to participate in the 'Moncler Voice' campaign with celebrities from various occupations and conveyed the power to connect everyone through voice and music.
In addition, in December last year, he introduced the Moncler collection with the works of world-famous British artist Rose Wylie. He also participated in the exhibition's audio guide by donating his voice talents, showing good influence at the end of the year.
As such, Minhyun has carried out various activities at home and abroad with Moncler. Minhyun has been continuing his amazing record as a brand ambassador for three consecutive years, signaling a broader activity in 2021 and anticipating a more amazing synergy effect that they will present together in the future.