Jimin, Hwasa And Kang Daniel Top September Brand Reputation Rankings For Individual Idols

According to analysis by the Korea Institute of Corporate Reputation in September 2020 on 1,425 currently active indivi...

According to analysis by the Korea Institute of Corporate Reputation in September 2020 on 1,425 currently active individual idols, BTS Jimin once again dominate the Brand Reputation Rankings for individual idols, followed by MAMAMOO Hwasa and soloist Kang Daniel.

The brand reputation index collected this month was 202,446,694, done from August 30 to September 30, measuring consumers' participation index, media index, communication index, and community index for the idols. Compared to the brand reputation index of 199,529,553 in August, the figure increased by 1.46%.

At the top of the rankings, BTS Jimin has a brand reputation index of 11,749,717. Compared to the brand reputation index of 9,814,771 in August, it rose 19.71%.

The phrases that ranked high in Jimin's keyword analysis included "UN", "film" and ARMY", while related phrases with the highest rankings included "speak", "release", and "star". Analysis of the ratio of positive-negative reactions for the idol showed that the positive response from Knet accounted for 91.55%.

As the runner-up, MAMAMOO Hwasa has a brand reputation index of 9,752,497. Compared with the brand reputation index of 5,897,848 in August, it rose 65.36%.

At third place is the only soloist in the top 10, Kang Daniel. The singer has a brand reputation index of 9,550,183. Compared with the brand reputation index of 7,970,334 in August, it rose 19.82%.