BTS, BLACKPINK, NCT Top December Idol Group Brand Reputation Rankings

• NYLE
• 3 years ago

According to analysis of idol groups' brand reputation in December 2020, BTS comes at the first place, followed by BLACKPINK and NCT.

The Korea Institute of Corporate Reputation analyzed the brand reputation index by extracting 143,994,751 data from November 26, 2020 to November 26, 2020, measuring the consumers' participation index, media index, communication index, and community index of idol groups. Compared to the 130,417,384 data in November 2020, the figure increased by 10.41%.

Accordingly, BTS ranked first with a brand reputation index of 18,972,090. Compared to November, the figure rose 12.54%. The phrases that ranked high in BTS ’s keyword analysis are "awards", "congratulations", and "disclosure". The positivity-negativity analysis revealed a score of 85.02% positive reactions. Top keywords related to the group include "Dynamite", "YouTube", and "Billboard". 

The second place went to BLACKPINK with a brand reputation index of 8,401,874. Compared to November, the figure rose 53.20%.

NCT came at the 3rd place with a brand reputation index of 7,985,896. Compared to the 6,165,057 brand reputation index in November, it rose 29.53%.

Below is the Top 30 of this month's idol group brand reputation rankings:

1. BTS
2. BLACKPINK
3. NCT
4. SEVENTEEN
5. (G)I-DLE
6. IZ*ONE
7. TWICE
8. Oh My Girl
9. Mamamoo
10. EXO 
11. aespa 
12. GFRIEND 
13. MONSTA X 
14. TXT
15. Red Velvet 
16. ITZY
17. Super Junior
18. THE BOYZ
19. GOT7
20. Weeekly
21. Everglow 
22. fromis_9
23. TREASURE
24. Lovelyz
25. NU'EST
26. ASTRO
27. Stellar
28. April
29. Girls' Generation
30. SHINee