The Korea Institute of Corporate Reputation has unveiled this month’s brand reputation rankings for K-Pop boy groups today.
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The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from April 8 to May 8.
BTS topped the list for the 36th consecutive month with a brand reputation index of 13,630,137 for April. High-ranking phrases in the group’s keyword analysis included "Billboard", "YouTube", and "Butter", while their highest-ranking related terms included "record", "release", and "donate."
NCT held onto their spot at second place for the eighth month in a row, scoring a brand reputation index of 3,482,324 for May.
SEVENTEEN also maintained their own position at third place with a brand reputation index of 3,215,092 for the month.
Notable, Highlight, who made their long-awaited comeback this month, rose to 4th place with a brand reputation index of 2,902,185, marking a staggering 3,550.27 percent increase in their score since April. Meanwhile, SHINee rounded out the top 5 with a total index of 2,149,564.
Below are the top 30 of this month's boy group brand reputation rankings.
- THE BOYZ
- Super Junior
- Stray Kids
- MONSTA X