The brand reputation rankings for K-Pop girl groups for the month of April 2021 has been revealed, with Brave Girls, BLACKPINK and WJSN at the top.
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According to the Korea Institute of Corporate Reputation collected a total brand reputation index of 38,956,768 for all K-Pop girl groups measured from March 11, 2021 to April 10, 2021. This is an increase of 26.33% compared to March.
In the final rankings, Brave Girls (Eunji, Yoojung, Minyoung, Yuna) has risen to the top, with a brand reputation index of 5,363,544. Compared to last month, it increased 50.82%. Most popular phrases in the group’s keyword analysis included "Rollin’", "climb back up", and "army president". Meanwhile, their highest-ranking related terms included "climb back up", "release", and "advertise". The positivity-negativity analysis of the girls also revealed that they maintained 83.77% positive reactions.
Brave Gils have been on the rise with their huge sleeper hit 'Rollin'' and is expected to wreak havoc again as they are preparing for another comeback.
Sitting at the 2nd place, BLACKPINK (Jisoo, Jenny, Rosé, Lisa) has a brand reputation index of 4,582,891. Compared to the brand reputation index of 3,672,760 in March, it rose 24.78%. BLACKPINK has been focusing on members' individual activities, as Rosé made her solo debut on March 12.
Completing the top 3, WJSN (EXY, Seola, Xuan Yi, Bona, Soobin, Luda, Dawon, Eunseo, Cheng Xiao, Mei Qi, Yeoreum, Dayoung Yeonjung) has a brand reputation index of 2,842,835. Compared to the 443,285 brand reputation index last month, it rose a huge amount of 541.31%. The group recently made their comeback with the 9th mini album 'Unnatural', which was released in March 31.
Below is the Top 30 of this April K-Pop girl group brand reputation rankings.
- Brave Girls
- Oh My Girl
- Red Velvet
- PURPLE K!SS
- After School
- Rocket Punch