A lot of K-pop idols have advertising deals with brands, and some have an extremely long list of endorsements.
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A lot of K-pop idols have advertising deals with brands, and some have an extremely long list of endorsements.
These 5 popular artists are highly sought-after by companies looking for new brand endorsers!
Hwasa
Image Source: RAREKIND
MAMAMOO's Hwasa began her endorsement career in 2018 with the outdoor clothing company The North Face. She has gone on to endorse a ton of other brands such as Gold Peak Tea, leather brand MCM, The Sims 4 game, and makeup brands Rarekind and Urban Decay.
IU
Image Source: Binggrae
IU is one of South Korea's highest-earning celebrities, so it makes sense that she would have lots of brands wanting her endorsement. The singer's first endorsements were with Crown Confectionery, Crown Bakery, and the clothing brand Y'sb. She was also worked with brands like Le Coq Sportif clothing, Samsung Electronics, Sony Korea, Unionbay Sportswear, and the wireless carrier SK Telecom.
Jennie
Image Source: Calvin Klein
In 2019, Jennie of BLACKPINK had her first brand endorsement with the South Korean makeup company Hera. Her promotions had a huge impact on the product's sales, earning her more and more offers from other brands. Over her career so far, Jennie has endorsed brands such as the phone company KT Corporation, Air Baked chips, Chum Churum soju, and Chilsung Cider soda.
Lisa
Image Source: Coca Cola Company
BLACKPINK's Lisa first began brand endorsements in 2018, starting with the Chinese clothing company Moonshot. She has endorsed many brands in Thailand, including the phone company GSM, the Samsung Galaxy S10 phone, and the mobile game Ragnarok M: Eternal Love. She has also worked with brands like Downy fabric softener and Mengniu Dairy in China, as well as many more brands in South Korea like Adidas and MAC cosmetics.
Suzy
Image Source: The Face Shop
Since debuting with Miss A at the young age of 15, singer and actress Suzy has become South Korea's 'CF queen,' earning over USD 8.7 billion in 2013 just from brand endorsements alone. Over the years, Suzy has endorsed over 60 brands such as Guess, Lancome, Fendi, Sprite, and Swarvoski, just to name a few.
Source: Kstarlive
