Here Are The K-Drama Actor Brand Reputation Rankings For January

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

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The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between December 29, 2021 and January 28, 2022.

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Choi Woo Shik, who recently starred in the SBS rom-com “Our Beloved Summer,” topped this month’s list with a brand reputation index of 6,556,797, while his co-star Kim Da Mi took second place with an index of 5,337,173.

High-ranking phrases in Choi Woo Shik’s keyword analysis included “Kim Da Mi,” “Choi Woong,” and “heart fluttering,” while his highest-ranking related terms included “dating,” “kiss,” and “love.” The actor’s positivity-negativity analysis revealed a score of 77.01 percent positive reactions.

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Ji Hyun Woo, who is currently starring in KBS 2TV’s hit drama “Young Lady and Gentleman,” claimed third place on the list with a brand reputation index of 4,523,681, and his co-star Lee Se Hee followed in fifth place with a total index of 3,065,105.

Finally, “Snowdrop” star Jung Hae In came in fourth place for January with a brand reputation index of 4,306,112.

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