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Kodak Apparel, a premium fashion brand announced on September 4 that they has chosen actor Jung Hae In as their advertising model.
The actor under FNC Entertainment, who has secured a wide fan base with various works that cross genres, will be the first advertising model for the brand.
Kodak Apparel said, "The friendly and natural image of Jung Hae In fits well with the brand's value, which is 'comfortable to wear'."
The brand revealed they chose Jung Hae In because of his emotional acting in dramas and movies, which matches the retro sensibility that has been reinterpreted by Kodak Apparel. He also expresses the warm and cheerful feeling unique to the yellow color, a symbol of the brand.
As an advertising model, Jung Hae In will film various pictorials, videos, and advertisements for the Fall/Winter season in the second half of the year, and have a variety of appearances through the brand's various promotional channels.