October Brand Reputation Rankings for Boy Group Revealed

October Brand Reputation Rankings for Boy Group Revealed
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The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups! The...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from September 9 to October 9.

BTS, NCT, and Seventeen have taken up the top 3 spots in K-Pop boy group brand value rankings for the month of October, based on big data analysis!

BTS topped the list for the 29th consecutive month with a brand reputation index of 16,356,302 for October. High-ranking phrases in the group’s keyword analysis included “concert,” “Dynamite,” and “military exemption,” while their highest-ranking related terms included “surpass,” “release,” and “award.” BTS’s positivity-negativity analysis revealed a score of 82.90 percent positive reactions.

NCT rose to second place in the rankings after seeing an impressive 93.57 percent increase in their brand reputation index since last month. The group scored a total index of 3,553,615 for October.

Finally, SEVENTEEN held onto their spot at third place with a brand reputation index of 2,210,646 for the month, marking a 3.51 percent rise in their score since September.

Check out the top 30 for this month below!

  1. BTS
  2. NCT
  3. SEVENTEEN
  4. EXO
  5. ASTRO
  6. The Boyz
  7. SHINee
  8. Super Junior
  9. BIGBANG
  10. MONSTA X
  11. Stray Kids
  12. BTOB
  13. Shinhwa
  14. 2PM
  15. NU’EST
  16. VIXX
  17. WINNER
  18. PENTAGON
  19. ONF
  20. TXT
  21. INFINITE
  22. Golden Child
  23. SF9
  24. Highlight
  25. TVXQ
  26. HOTSHOT
  27. CRAVITY
  28. VERIVERY
  29. 2AM
  30. GOT7

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