October Brand Reputation Rankings for Boy Group Revealed

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups! The...

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The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from September 9 to October 9.

BTS, NCT, and Seventeen have taken up the top 3 spots in K-Pop boy group brand value rankings for the month of October, based on big data analysis!

BTS topped the list for the 29th consecutive month with a brand reputation index of 16,356,302 for October. High-ranking phrases in the group’s keyword analysis included “concert,” “Dynamite,” and “military exemption,” while their highest-ranking related terms included “surpass,” “release,” and “award.” BTS’s positivity-negativity analysis revealed a score of 82.90 percent positive reactions.

NCT rose to second place in the rankings after seeing an impressive 93.57 percent increase in their brand reputation index since last month. The group scored a total index of 3,553,615 for October.

Finally, SEVENTEEN held onto their spot at third place with a brand reputation index of 2,210,646 for the month, marking a 3.51 percent rise in their score since September.