On September 11, media outlets reported the ‘2020 MAMA’ will be held in Korea this year after being held abroad since 2010. An official from CJ ENM then clarified, “We’re planning to hold another ‘MAMA’ this year. The timing, venue, and details on how to proceed are currently under discussion. Nothing has been decided yet.”
The “Mnet Asian Music Awards” is a major South Korean music awards ceremony presented annually by entertainment company CJ E&M. The majority of prizes are awarded to K-pop artists, though some prizes are awarded to other Asian artists. The awards ceremony was first held in Seoul in 1999 and aired on Mnet. MAMA has been held outside of South Korea between 2010 and 2017 and now airs internationally.
The event was launched in 1999 as a music video awards ceremony, modeled after the “MTV Video Music Awards”, called the “Mnet Music Video Festival”. By the mid-2000s, the awards ceremony had attracted some international interest due to the spread of Hallyu, and it aired in China and Japan in 2008.
In 2009, the event was renamed the “Mnet Asian Music Awards” to reflect its expansion outside of South Korea. In 2010, MAMA was held in Macau, marking the first time it was held outside of South Korea. The following year, in 2011, MAMA was held in Singapore and was then held in Hong Kong from 2012 to 2017. In 2017, the awards ceremony was expanded to four nights, and parts of the event were held in Vietnam and Japan, in addition to Hong Kong. In 2018, MAMA had three parts and was held in three countries; South Korea hosted the MAMA for the first time in nine years, together with Japan and Hong Kong.
Stay tuned for updates on the ‘2020 MAMA’.