BLACKPINK Jennie Becomes New Advertising Model For Lotte Soju 'Chum-Churum'
Lotte Chilsung Beverage announced on February 2 that they have selected BLACKPINK Jennie as the new model to represent their soju (liquor) product 'Chum-Churum'. Being a soju model is considered a proof of an celebrity's huge popularity. Until now, 'Chum-Churum' has chosen famous models such as Lee Hyori, Shin Min Ah, and Suzy.
Jennie was loved by a lot of people for her various charms. She topped the girl group member brand reputation rankings for many months and was active with BLACKPINK's first full-length album. In addition, she is expected to create a powerful synergy with 'Chum-Churum' as they have recently heralded multiple activities through YouTube, where Jennie is the second most subscribed K-Pop female idol.
An official from Lotte Chilsung Beverage said, "We will soon launch a new advertising campaign for 'Chum-Churum' with model Jennie."