He often uses public appearances to promote his casual fashion line.
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And Justin Bieber was at it again on Saturday, when he was seen at the UFC 263 fight at Gila River Arena in Glendale, Arizona.
The Peaches crooner, 27, sported a large white hoodie with the yellow insignia of his brand Drew House, modeled after the perennial smiley face logo.
Justin sported his new shorter haircut, along with some stubble on his face.
He attended the mixed martial arts with Austen Mathews of the Toronto Maple Leafs, who also wore Drew House wear in the form of a baseball cap.
The pair stood at one point at the event, produced by the Ultimate Fighting Championship, filming with their smart phones.
Buddies: He attended the mixed martial arts with Austen Mathews of the Toronto Maple Leafs, who also wore Drew House wear in the form of a baseball cap
Spectators: The pair stood at one point at the event, produced by the Ultimate Fighting Championship, filming with their smart phones
Canadian pals Justin and Auston watched during the welterweight fight between Nate Diaz and Leon Edwards of Jamaica, which Leon ultimately won.
Missing from Saturday's action was Bieber's wife of nearly three years Hailey.
Also in attendance at the fight was Steve-O, with his fiancee Lux Wright.
The Jacka** entertainer, born Stephen Gilchrist Glover, donned a black hoodie proclaiming, 'Yeah Dude'.
Take that! The Canadian pals watched during the welterweight fight between Nate Diaz and Leon Edwards of Jamaica, which Leon ultimately won
Justin was last seen in LA - where he is based with Hailey - on Friday, leaving The Nice Guy in West Hollywood.
The performer recently announced his Justice World Tour, commencing in February next year.
The tour, named for his latest album, will commence in San Diego, with dates set throughout the US and Canada into June 2022.
Get ready: The performer recently announced his Justice World Tour, commencing in February next year
Justin Bieber leads church service in song for its reopening
Insiders told Variety last month that tour organizers delayed the start of the tour from this June to February next year.
The delay of the tour comes as a result of having to book large indoor arenas, which have different coronavirus restrictions than outdoor events amid the ongoing pandemic.
Justin was first set to hit the road in July 2020. He was to be joined by special guests Kehlani and Jaden Smith, but both dropped off the tour amid the rescheduling.
Also in attendance at the fight: Jackass's Steve-O, with his fiancee Lux Wright
