CEO Chung Un Ho of beauty brand ‘Nature Republic’ said on April 13 that they has signed an exclusive model contract with boy group NCT 127.
Nature Republic said, “The healthy energy and friendly charm of NCT 127 members is in line with our brand concept, which is nature, so we chose them as our new ambassador.”
They added, “NCT 127’s challenging spirit, which continues to expand its stage around the world from Seoul, the hub of K-pop, is in line with the brand’s goal, and we expect that positive synergy will create opportunities for K-beauty to leap forward.”
NCT 127 plans to deliver a new and distinguished brand image as a domestic and global model representing Nature Republic.
Nature Republic is drawing attention as before that, it signed an exclusive model contract with EXO of SM Entertainment, the same agency as NCT 127. The contract with EXO expired in February. So from now, NCT 127 will take over EXO’s baton and carry out Nature Republic’s modeling activities.