BLACKYAK announced on February 5 that they have selected EXO Kai as a model for their 'BLACKYAK Climbing Crew' collection.
- Song Kang Exudes Subtle Masculinity In New Pictorial With VOGUE Korea, Yves Saint Laurent
- DAY6 Chosen As New Muse For Musinsa Casual Street Collection 'UNDERTONES'
- IU Chosen As New Exclusive Face For Korean Bedding Brand Evezary
The 'BLACKYAK Climbing Crew' (BCC) collection is a lifestyle wear with climbing motifs. Since the launch of its first collection in the second half of last year, it has been introducing products that have increased versatility and practicality for users by combining BLACKYAK 's differentiated technology.
This year, BLACKYAK plans to focus on expanding the BCC collection's products and climbing culture by creating various collaborative contents with its new model EXO Kai.
In particular, Kai, who is famous for experimental and bold fashion challenges, is expected to express BCC's unique charm with his dynamic performance and free-spirited youth culture of climbing crews.
BLACKYAK will also launch the 'BCC Backpack Line' and hold a 'Kaiback Payback Event' that will allow customers to receive paybacks by accumulating membership points for each product by February 28th. 'BCC Backpack Line', which is designed with climbing-inspired details, can be used in various ways in outdoor and daily life.
An official from BLACKYAK said, "We believe that Kai, who is pushing the limits with brave and bold choices every moment and building a unique aura, will convey the direction and possibility of the BCC collection with wild and free climbing youth culture."