September Variety Star Brand Reputation Rankings Announced

September Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 3 to September 3.

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Kim Shin Young, who was recently announced as the new MC of “National Singing Contest” following the passing of longtime host Song Hae, rose to the top of the list this month after seeing a 187.86 percent increase in her brand reputation index since August. The comedienne’s total score for September came out to 2,626,954.

High-ranking phrases in Kim Shin Young’s keyword analysis included “National Singing Contest,” “MC,” and “Song Hae,” while her highest-ranking related terms included “chosen,” “root for,” and “host.” The star’s positivity-negativity analysis also revealed a score of 93.46 percent positive reactions.

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Meanwhile, Yoo Jae Suk came in at a close second with a brand reputation index of 2,502,760 for September.

Finally, Kang Ho Dong took third place in the rankings with a brand reputation index of 1,654,063, marking a 33.95 percent rise in his score since August.

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Check out the top 30 for this month below!

  1. Kim Shin Young
  2. Yoo Jae Suk
  3. Kang Ho Dong
  4. Kim Jong Kook
  5. Hong Hyun Hee
  6. Lee Sang Min
  7. Kim Joon Ho
  8. Kim Jong Min
  9. Park Myung Soo
  10. Lee Seung Gi
  11. Park Na Rae
  12. Shin Dong Yup
  13. Kim Dong Hyun
  14. Kim Gura
  15. Lee Kyung Kyu
  16. Ahn Jung Hwan
  17. Seo Jang Hoon
  18. Song Ji Hyo
  19. Lee Young Ja
  20. HaHa
  21. Jung Joon Ha
  22. Lee Soo Geun
  23. Kim Sung Joo
  24. Jung Hyung Don
  25. Noh Hong Chul
  26. Tak Jae Hoon
  27. Kim Sook
  28. Jun Hyun Moo
  29. Kim Min Kyung
  30. Jo Se Ho

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Source: Soompi