September Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

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The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 3 to September 3.

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Kim Shin Young, who was recently announced as the new MC of “National Singing Contest” following the passing of longtime host Song Hae, rose to the top of the list this month after seeing a 187.86 percent increase in her brand reputation index since August. The comedienne’s total score for September came out to 2,626,954.

High-ranking phrases in Kim Shin Young’s keyword analysis included “National Singing Contest,” “MC,” and “Song Hae,” while her highest-ranking related terms included “chosen,” “root for,” and “host.” The star’s positivity-negativity analysis also revealed a score of 93.46 percent positive reactions.

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Meanwhile, Yoo Jae Suk came in at a close second with a brand reputation index of 2,502,760 for September.

Finally, Kang Ho Dong took third place in the rankings with a brand reputation index of 1,654,063, marking a 33.95 percent rise in his score since August.

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