Two K-Pop titans join hands. This is like world domination!
- BLACKPINK Got Stray Kids Bang Chan Fanboying With Their Song “Kill This Love”
- BLACKPINK Becomes Official Ambassadors For the 'United Nations Climate Change Conference UK 2021'
- BLACKPINK and BTS Named as Group With The Longest-Charting K-Pop Album in U.S.
According to the press release shared by YG Entertainment, they have formed a strategic partnership with Big Hit Entertainment and will cooperate in various forms. The partnership will create a connection between the two companies in multiple areas such as content distribution, content, and media platforms.
In particular, it is noteworthy that online and offline platforms that are being developed by both companies will be expanded through the partnership.
YG Entertainment is not only home to various artists, but they have also shown their strengths in music, music distribution, and merchandise. Big Hit is unrivaled in the business sector, utilizing their fan community platform Weverse and their artists’ IP (intellectual property) to grow their artists’ fanbases.
Through this partnership, YG Entertainment will expand their global reach and artist influence through Big Hit Entertainment’s Weverse. Big Hit Entertainment will look to expand Weverse’s global influence even further, by including YG Entertainment’s content. In addition, YG Entertainment plans on continuing to build innovative models that can be used to provide new experiences to their fans by cooperating with Big Hit Entertainment and YG PLUS for distribution of merchandise. YG PLUS will collaborate with Big Hit Entertainment’s physical album and digital music distribution, as well as merchandise business.
"We have prepared a new turning point for both companies, which have been aiming to be the best in their respective fields. We will grow together through various collaborations that will influence the overall entertainment lifestyle."
— YG Entertainment and Big Hit Entertainment.
Along with the partnership announcement, Big Hit Entertainment and their subsidiary company beNX have invested ₩70 billion KRW ($63,367,059 USD) into YG PLUS, with ₩30 billion KRW coming from Big Hit Entertainment and ₩40 billion KRW coming from beNX.
Through the investment, Big Hit Entertainment, beNX, and YG PLUS have agreed to lay the foundation for strategic cooperation in various business areas. YG PLUS is YG Entertainment’s subsidiary company that manages the agency’s media and advertising business.
As fans, is it wrong to expect BLACKPINK and BTS will somehow appear together in the future?
BTS and BLACKPINK Waves Tons Awards At 96.5 TDY Awards, As Usual
96.5 introduced the 2020 TDY Awards back in Jan. 2020. It was advertised as a new, modern award ceremony that is truly 100% fan-voted. It is built for radio and designed for the lovers of the new age of music and pop culture. Fans could vote through numerous avenues.
Fans could vote online at the official 96.5 TDY Awards website and could vote there once every hour. They could also vote through Twitter - one way is through the official Twitter polls for each category or by tweeting at 96.5 TDY Awards with the name of the nominee and the hashtag for the category. They could also vote through Instagram by tagging 96.5 TDY Awards in posts with the name of the nominee and hashtag for the category. If fans were to follow both 96.5 TDY Awards Instagram and Twitter accounts, that would allow them 100 votes with just one tag.
BTS was nominated for seven categories and took home 5 awards. One of their wins was for "Bop of the Year", which they scored with "Dynamite". The boys were up against big names for this award, like "Blinding Lights" by The Weeknd, "Cardigan" by Taylor Swift", "Savage" by Megan Thee Stallion, "WAP" by Cardi B and Megan The Stallion, and "Watermelon Sugar" by Harry Styles.
BTS also won "Artist of the Year", beating out powerhouse artists like Ariana Grande, Cardi B, Drake, Dua Lipa, Harry Styles, Justin Bieber, Lady Gaga, Miley Cyrus, and more.
Additionally, BTS won the "Fandom of the Year" award alongside their fans, the ARMY! The group was actually up against BLACKPINK's fandom, BLINKs, for this award, but ended up winning it overall. They were also up against 5 Seconds of Summer's 5SOS Fam, Taylor Swift's Swifties, and Litte Mix's Mixers.
BTS's leader, RM, also bagged himself an individual award - "Biggest Crush". Looks like people can't help but thirst over RM. The idol was up against BLACKPINK's Lisa, Selena Gomez, Justin Bieber, Harry Styles, Shawn Mendes, and more.
Jungkook also won a solo award for himself, snagging "Top Tattoo" for the ink of his hand. As fans know, Jungkook has numerous tattoos on his left hand, including the word "ARMY" spelled out on his knuckles. With such a deep-meaning tattoo, it is no surprise he won the award. Jungkook was up for the award against Demi Lovato, Ariana Grande, Rihanna, and more.
BTS was also nominated for "Album of the Year", but lost against Louis Tomlinson with "Walls".
BLACKPINK, on the other hand, won the "Best Music Video" award for their "Ice Cream" music video with Selena Gomez. The bright and sweet music video perfectly suited the summer and solidified BLACKPINK's international reign as the "World's Biggest Girl Group", so it is no surprise they snagged this trophy. The group was up against "Dynamite" by BTS, "Holy" by Justin Bieber and Chance the Rapper, "Rain on Me" by Ariana Grande and Lady Gaga, and more.
Congratulations to all the winners!