Blackpink’s Jennie is the face of Chanel for a reason: she’s a luxury queen used to nice things and not afraid to spend her millions on beautiful clothes (and her dogs)
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Gentle Monster collaborations, solo singles and being the ‘Human Chanel’ have all helped make Jennie from BLACKPINK a K-pop multimillionaire: how does she spend it?
“Didn’t wanna be a princess, I’m priceless,” sings Blackpink member Jennie on the girl group’s hit tune Lovesick Girls.
But while she might not want to be called a princess, our favorite K-pop rapper really does seem to live like one. Thanks to her take-home as both a soloist and a member of the world’s hottest girl group, not to mention her multiple brand endorsements, Jennie is estimated to have a net worth of over US$8 million.
So where exactly does Jennie get her millions from, and how does she like to spend it?
She comes from an extremely wealthy family
Before her debut in the group, Jennie already lived a life of luxury thanks to her wealthy background. Dubbed one of “ the rich kids of K-pop ” by E! Online, her mother is reportedly a shareholder and major stakeholder in entertainment company CJ E&M, one of South Korea’s biggest entertainment and media content companies, and parent company of MNet and TVN in South Korea.
She is the face of several luxury brands
Apart from the money she earns from music, Jennie also makes bank from the many brands who have tapped her to be their brand ambassador. Since 2018, Jennie has been the face of French luxury house Chanel and is a frequent fixture at their seasonal shows.
She is an ardent lover of luxury goods
It should come as no surprise that Jennie has been called “Human Chanel” by her fans. The star does indeed embody the brand, and is an avid fan of luxury fashion in general. She is frequently spotted in outfits plucked straight from the Chanel runway, with some ensembles costing more than US$19,000 according to koreaboo.com.
Jennie has also frequently been spotted shopping up a storm with her mother at luxury fashion and cosmetics boutiques around Seoul.
International publications such as Vogue UK have lauded the star for her impeccable style, and many fans keep track of her envy-inducing bag collection that includes Chanel, Loewe and Marine Serre.
She loves to spoil her two dogs, Kai and Kuma
Apart from spending a fortune on herself, Jennie loves to share her wealth with two unexpected friends: her dogs, Kai and Kuma. A frequent fixture of her Instagram page, her dogs have also been photographed riding around in her family’s Porsche Cayenne – and even been spotted wearing Chanel. She even recently shared her Vogue Korea cover with dog Kuma.
As Jennie’s career continues to soar with the success of Blackpink, we wonder what she will splurge on next …
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Why Luxurious Brands Should Have BLACKPINK Jennie as Their Ambassador?
BLACKPINK Jennie is now the House Ambassador of Chanel but this article will reveal why the main rapper of BLACKPINK should have her name announced as the ultimate ambassador of every other world-famous brand.
Well, because she is just so loyal and loves the brand from the bottom of her heart, that she will never hesitate to "promote" for them anywhere.
All 4 BLACKPINK girls are ambassadors of famous fashion houses. While Jennie is associated with Chanel, Lisa is the ambassador of Celine and Bvlgari, Rosé is the ambassador of Saint Laurent and Jisoo is the muse of Dior. However, in terms of "mindfulness", it is clear that Jennie does it better than her sisters.
>>> See more: BLACKPINK Rosé Revealed Her Bond With Saint Laurent
However, Jennie often has her own variations when dressing in Chanel that makes everyone pays attention to her. From taking the ribbon to a hair tie. This style also becomes a hot trend that makes many people imitate Jennie.
Sometimes she used a large ribbon as a belt or wore a bow for her lovely pet.
The classic Chanel camellia brooch was modified by Jennie and used as a pair of pants.
Not only in everyday life, when she was on the MV, Jennie also promoted Chanel all the way when she used the company's small accessories to make hair pins and bracelets.
Still knowing that Jennie is an ambassador, it is not strange to dress Chanel, but the enthusiastic promotion and the use of the smallest accessories of the French fashion house is a remarkable thing.
It is also because of this creative way that her image is always associated with Chanel, so many people want to imitate to look like BLACKPINK Jennie, which finally ends up buying Chanel. What a smart move!
