January Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

• March Girl Group Member Brand Reputation Rankings Announced
• Watch: TWICE’s Jihyo And Her Sister Go On Eventful Camping Trip In “Home Alone” Preview
• September Girl Group Member Brand Reputation Rankings Announced

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 655 girl group members, using big data collected from December 21, 2023 to January 21, 2024.

BLACKPINK’s Jennie topped this month’s list with a brand reputation index of 3,392,111, marking a 12.85 percent rise in her score since December. High-ranking phrases in Jennie’s keyword analysis included “ODD ATELIER,” “Red Carpet with Lee Hyori,” and “One of the Girls,” while her highest-ranking related terms included “congratulate,” “appear,” and “reveal.” Her positivity-negativity analysis also revealed a score of 91.05 percent positive reactions.

Girls’ Generation’s Taeyeon rose to second place with a brand reputation index of 3,135,044 for January, while NewJeans’ Hanni followed at third place with an index of 2,539,275.

aespa’s Karina came in at a close fourth with a brand reputation index of 2,496,698, marking a 25.40 percent increase in her score since last month, while BLACKPINK’s Jisoo rounded out the top five with a score of 2,430,595.

Check out the top 30 for this month below!

1. BLACKPINK’s Jennie
2. Girls’ Generation’s Taeyeon
3. NewJeans’ Hanni
4. aespa’s Karina
5. BLACKPINK’s Jisoo
6. BLACKPINK’s Lisa
7. NewJeans’ Haerin
8. aespa’s Winter
9. NewJeans’ Danielle
10. Red Velvet’s Wendy
11. NewJeans’ Minji
12. Girls’ Generation’s YoonA
13. Red Velvet’s Joy
14. BLACKPINK’s Rosé
15. Girls’ Generation’s Yuri
16. Red Velvet’s Seulgi
17. NewJeans’ Hyein
18. Girls’ Generation’s Hyoyeon
19. IVE’s Jang Won Young
20. LE SSERAFIM’s Kazuha
21. IVE’s An Yu Jin
22. WJSN’s Yeoreum
23. TWICE’s Jihyo
24. (G)I-DLE’s Miyeon
25. Red Velvet’s Irene
26. Girls’ Generation’s Seohyun
27. IVE’s Gaeul
28. OH MY GIRL’s Arin
29. OH MY GIRL’s YooA
30. aespa’s Giselle