BTS Jimin, BLACKPINK Jennie Top Individual Idol Brand Reputation Rankings In January

• NYLE
• 3 years ago

The brand reputation rankings for individual idols in January 2021 has been revealed, with BTS Jimin at No. 1, followed by BLACKPINK Jennie and BTS V.

The Korea Institute of Corporate Reputation analyzed the brand reputation for K-Pop idols from December 30, 2020 to January 30, 2021 and collected a brand reputation index of 139,838,413. Compared to the previous month, the figure decreased by 15.75%.

This time, BTS Jimin continues to keep his throne, with a brand reputation index of 8,016,940. Compared to last month, the figure fell by 15.29%. High-ranking phrases in his keyword analysis included "ARMY", "Sarang", and "Birthday". Meanwhile the idol's highest-ranking related terms included "Ccongratulations", "selections", and "breakthrough". Their positivity-negativity analysis showed a score of 85.02% positive reactions.

At No.2, BLACKPINK Jennie has a brand reputation index of 7,782,727. Compared to last month, it rose 224.09%.

Finishing the top 3, BTS V has a brand reputation index of 7,055,289. Compared to last month, the figure rose 10.24%.

Below is the top 30 idols of the January individual idol brand reputation rankings:

1. BTS Jimin
2. BLACKPINK Jennie
3. BTS V
4. BTS Jungkook
5. BTS Jin
6. BTS Suga
7. Kang Daniel
8. TVXQ U-Know Yunho
9. ASTRO Cha Eun Woo
10. BTS RM
11. BLACKPINK Jisoo
12. BTS J-Hope
13. BLACKPINK Rosé
14. MAMAMOO Hwasa
15. EXO Baekhyun
16. SUPER JUNIOR Heechul
17. (G)I-DLE Yuqi
18. (G)I-DLE Miyeon
19. BLACKPINK Lisa
20. NCT Jungwoo
21. IZ*ONE's Minju
22. NCT Jaehyun
23. SNSD Taeyeon
24. OH MY GIRL Arin
25. HOTSHOT Ha Sung Woon
26. Kim Jaehwan
27. IZ*ONE Jang Won Young
28. SNSD Hyoyeon
29. RED VELVET Wendy
30. RED VELVET Joy