BTS Jimin, BLACKPINK Jennie Top Individual Idol Brand Reputation Rankings In January

BTS Jimin, BLACKPINK Jennie Top Individual Idol Brand Reputation Rankings In January
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The brand reputation rankings for individual idols in January 2021 has been revealed, with BTS Jimin at No. 1, followed by BLACKPINK Jennie and BTS V.

The Korea Institute of Corporate Reputation analyzed the brand reputation for K-Pop idols from December 30, 2020 to January 30, 2021 and collected a brand reputation index of 139,838,413. Compared to the previous month, the figure decreased by 15.75%.

This time, BTS Jimin continues to keep his throne, with a brand reputation index of 8,016,940. Compared to last month, the figure fell by 15.29%. High-ranking phrases in his keyword analysis included "ARMY", "Sarang", and "Birthday". Meanwhile the idol's highest-ranking related terms included "Ccongratulations", "selections", and "breakthrough". Their positivity-negativity analysis showed a score of 85.02% positive reactions.

At No.2, BLACKPINK Jennie has a brand reputation index of 7,782,727. Compared to last month, it rose 224.09%.

Finishing the top 3, BTS V has a brand reputation index of 7,055,289. Compared to last month, the figure rose 10.24%.

Below is the top 30 idols of the January individual idol brand reputation rankings:

  1. BTS Jimin
  2. BLACKPINK Jennie
  3. BTS V
  4. BTS Jungkook
  5. BTS Jin
  6. BTS Suga
  7. Kang Daniel
  8. TVXQ U-Know Yunho
  9. ASTRO Cha Eun Woo
  10. BTS RM
  11. BLACKPINK Jisoo
  12. BTS J-Hope
  13. BLACKPINK Rosé
  14. MAMAMOO Hwasa
  15. EXO Baekhyun
  16. SUPER JUNIOR Heechul
  17. (G)I-DLE Yuqi
  18. (G)I-DLE Miyeon
  19. BLACKPINK Lisa
  20. NCT Jungwoo
  21. IZ*ONE's Minju
  22. NCT Jaehyun
  23. SNSD Taeyeon
  24. OH MY GIRL Arin
  25. HOTSHOT Ha Sung Woon
  26. Kim Jaehwan
  27. IZ*ONE Jang Won Young
  28. SNSD Hyoyeon
  29. RED VELVET Wendy
  30. RED VELVET Joy