The brand reputation rankings for individual idols in January 2021 has been revealed, with BTS Jimin at No. 1, followed by BLACKPINK Jennie and BTS V.
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The Korea Institute of Corporate Reputation analyzed the brand reputation for K-Pop idols from December 30, 2020 to January 30, 2021 and collected a brand reputation index of 139,838,413. Compared to the previous month, the figure decreased by 15.75%.
This time, BTS Jimin continues to keep his throne, with a brand reputation index of 8,016,940. Compared to last month, the figure fell by 15.29%. High-ranking phrases in his keyword analysis included "ARMY", "Sarang", and "Birthday". Meanwhile the idol's highest-ranking related terms included "Ccongratulations", "selections", and "breakthrough". Their positivity-negativity analysis showed a score of 85.02% positive reactions.
At No.2, BLACKPINK Jennie has a brand reputation index of 7,782,727. Compared to last month, it rose 224.09%.
Finishing the top 3, BTS V has a brand reputation index of 7,055,289. Compared to last month, the figure rose 10.24%.
Below is the top 30 idols of the January individual idol brand reputation rankings:
- BTS Jimin
- BLACKPINK Jennie
- BTS V
- BTS Jungkook
- BTS Jin
- BTS Suga
- Kang Daniel
- TVXQ U-Know Yunho
- ASTRO Cha Eun Woo
- BTS RM
- BLACKPINK Jisoo
- BTS J-Hope
- BLACKPINK Rosé
- MAMAMOO Hwasa
- EXO Baekhyun
- SUPER JUNIOR Heechul
- (G)I-DLE Yuqi
- (G)I-DLE Miyeon
- BLACKPINK Lisa
- NCT Jungwoo
- IZ*ONE's Minju
- NCT Jaehyun
- SNSD Taeyeon
- OH MY GIRL Arin
- HOTSHOT Ha Sung Woon
- Kim Jaehwan
- IZ*ONE Jang Won Young
- SNSD Hyoyeon
- RED VELVET Wendy
- RED VELVET Joy
