BTS, BLACKPINK, TWICE Top Overall Idol Group Brand Reputation Rankings In January

BTS, BLACKPINK, TWICE Top Overall Idol Group Brand Reputation Rankings In January
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The brand reputation rankings for all idol groups in January 2021 have been announced with BTS, BLACKPINK and TWICE taking the 3 first positions.

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The Korea Institute of Corporate Reputation analyzed the brand reputation index of idol groups from December 23, 2020 to January 23, 2021 and a total brand reputation index of 163,832,057 was recorded. Compared to December 2020, the figure increased by 13.78%.​

For January 2021, BTS continues to sit on the throne with a brand reputation index of 15,664,084. Compared to last month, the figure fell by 17.44%.​​ High-ranking phrases in the group's keyword analysis included "Golden Disc", "Billboard", and "TikTok" while his highest-ranking related terms included "breakthrough", "win", and "award". Their positivity-negativity analysis showed a score of 85.02% positive reactions.

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At the 2nd place, BLACKPINK has a brand reputation index of 11,865,603. Compared to last month, the index rose by 41.23%.​​

Finishing the top 3, TWICE has a brand reputation index of 9,248,874. Compared to December, the figure rose by 62.94%.​​

Koo Chang Hwan, director of the Korea Institute for Corporate Reputation, said, "The positivity-negativity analysis of all idol groups rose 2.48%, from 60.55% in December to 63.03% in January."​

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Below is the Top 30 groups of January idol group brand reputation rankings:

  1. BTS
  2. BLACKPINK
  3. TWICE
  4. (G)I-DLE
  5. IZ*ONE
  6. NCT
  7. SEVENTEEN
  8. EXO
  9. GFRIEND
  10. MAMAMOO
  11. OH MY GIRL
  12. NU'EST
  13. SHINee
  14. ITZY
  15. TREASURE
  16. THE BOYZ
  17. ASTRO
  18. MONSTA X
  19. TXT
  20. WJSN
  21. April
  22. aespa
  23. Red Velvet
  24. AB6IX
  25. SNSD (Girls' Generation)
  26. Stray Kids
  27. VICTON
  28. ENHYPEN
  29. MOMOLAND
  30. LOONA