The brand reputation rankings for all idol groups in January 2021 have been announced with BTS, BLACKPINK and TWICE taking the 3 first positions.
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The Korea Institute of Corporate Reputation analyzed the brand reputation index of idol groups from December 23, 2020 to January 23, 2021 and a total brand reputation index of 163,832,057 was recorded. Compared to December 2020, the figure increased by 13.78%.
For January 2021, BTS continues to sit on the throne with a brand reputation index of 15,664,084. Compared to last month, the figure fell by 17.44%. High-ranking phrases in the group's keyword analysis included "Golden Disc", "Billboard", and "TikTok" while his highest-ranking related terms included "breakthrough", "win", and "award". Their positivity-negativity analysis showed a score of 85.02% positive reactions.
At the 2nd place, BLACKPINK has a brand reputation index of 11,865,603. Compared to last month, the index rose by 41.23%.
Finishing the top 3, TWICE has a brand reputation index of 9,248,874. Compared to December, the figure rose by 62.94%.
Koo Chang Hwan, director of the Korea Institute for Corporate Reputation, said, "The positivity-negativity analysis of all idol groups rose 2.48%, from 60.55% in December to 63.03% in January."
Below is the Top 30 groups of January idol group brand reputation rankings:
- OH MY GIRL
- THE BOYZ
- MONSTA X
- Red Velvet
- SNSD (Girls' Generation)
- Stray Kids