- Watch: BLACKPINK Is Awarded Honorary MBEs By King Charles At Buckingham Palace
- YG Entertainment Briefly Comments Again About BLACKPINK’s Contract Renewal Status
- November Girl Group Member Brand Reputation Rankings Announced
BLACKPINK will join hands with the world-famous game PlayerUnknown's Battlegrounds (PUBG) Mobile to showcase a special collaboration content.
According to YG Entertainment on September 24, BLACKPINK's single 'How You Like That' will be used as background music (BGM) for PUBG Mobile. It will then be replaced by a new song from BLACKPINK's first full-length album 'The Album' (to be released on October 2).
This is the first time a K-Pop artist' music has been used for PUBG Mobile. BGM is a must for PUBG Mobile, so players from all over the world will listen to BLACKPINK's music.
In addition, abundant events have been prepared. From 3 PM KST on September 24, fans can watch videos of BLACKPINK celebrating the collaboration on the special event page in the game. In addition, players can go to the game account ID of each member of BLACKPINK and send a gift to the member they want to cheer for.
The compensation contents are also colorful. Under the six-step compensation system, users will get BLACKPINK lightsticks, pieces of battle royale and special box exchange tickets, and spring flower tops.
YG and PUBG Corporation said, "With the release of BLACKPINK's full-length album 'THE ALBUM', various collaboration contents and events will be released additionally."