BLACKPINK and Red Velvet lead at August Girl group brand reputation rankings

BLACKPINK, Red Velvet and G(I)-DLE are the top three girl groups to lead at the "August girl group brand reputation ran...

BLACKPINK, Red Velvet and G(I)-DLE are the top three girl groups to lead at the "August girl group brand reputation rankings", which was confirmed by The Korean Business Research Institute.

According to the analysis of big data in August 2020, girl group brand reputation, BLACKPINK ranked first, Red Velvet ranked second, and (G)I-DLE ranked third.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from July 8 to August 8.

BLACKPINK held onto their spot at the top of this month’s list with a brand reputation index of 9,922,928 for August. High-ranking phrases in the group’s keyword analysis included “YouTube,” “4th anniversary,” and “How You Like That,” while their highest-ranking related terms included “surpass,” “release,” and “record.” BLACKPINK’s positivity-negativity analysis revealed a score of 84.77 percent positive reactions.

Red Velvet rose to second place in the rankings with a brand reputation index of 5,597,781 for the month, marking a modest 1.13 percent increase in their score since July.

Finally, (G)I-DLE came in third place after enjoying a 58.19 percent rise in their index since last month, scoring a total brand reputation index of 4,763,242 for August.