Before an artist's MV is released, there will always be at least one or two MV teasers posted. These teasers are not ve...
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Before an artist's MV is released, there will always be at least one or two MV teasers posted. These teasers are not very long, but are of great importance because this is the 'first impressions' a song give to listeners. Companies often have to skillfully choose catchy parts and intriguing scenes to get viewers excited before the D-Day.
Because the teasers are short, it's hard for listeners to predict whether the song will be a hit or not. Recently, on Theqoo forum, a Korean netizen listed 3 rare MV teasers that just by watching it, people would immediately believe that the songs would be successful. And they are...
WINNER - REALLY REALLY
On March 31, 2017, WINNER officially released the teaser for their title track 'Really Really', which was included in the album 'Fate Number For'. The 30-second teaser showed that this MV would be shot in the black-and-white format. Especially, Jinwoo's legendary 'Neol joahae' and the most catchy part of the song, 'Really really really really', was included in this teaser. Because of that, it's not hard to understand why Korean netizens predicted that the song would definitely be a big hit in WINNER's career.
And they were right. 'Really Really' is the song that brought WINNER to the top in 2017. This is the first song of the K-Pop boy group to reach 100 million streams on Melon, helping the group grab 5 trophies at music shows and over 2.5 million downloads according to Gaon statistics. In addition, the tune and choreography of 'Really Really' was so viral that everyone, even other K-Pop idols, had to dance to it every time it was played.
RED VELVET - RED FLAVOR
At midnight on July 8, 2017 (KST), SM Entertainment uploaded the teaser for Red Velvet's title track 'Red Flavor'. The teaser was only 18 seconds long, but it clearly showed the song's fresh summer concept and vibrant melody. Only a few lyrics was 'teased' near the end of the teaser but based on the image and melody, the Korean netizen predicted that the 5 girls would 'make it big' with 'Red Flavor'. The reason was because this song brought a fun atmosphere and was quite catchy, very suitable for the taste of the public.
These predictions came true, as 'Red Flavor' was considered the most successful song of Red Velvet's career before 'Psycho'. Starting with 5 consecutive trophies on weekly music shows, this summer song continued to storm digital music sites, receiving many votes as the song of 2017 from music critics. It received the 'Best Pop Song' award at the 2017 Korean Music Awards and was eventually selected by Billboard as one of the best K-pop songs in the 2010s.
TWICE - TT
During their comeback in 2016, TWICE posted a total of 2 teasers. In particular, the second teaser, released on October 21 (KST), was the one revealed the melody and surprised listeners the most. The reason was because in the first teaser, there were two children seemingly knocking on a door to visit a gloomy house, which made netizens speculate that TWICE would forsake their usual cute concept. However, the 2nd teaser later showed that the group would maintain a lovely image with very catchy tunes, only in the context of Halloween.
Although Twice didn't change much, the teaser was loved by Korean netizens. Easy-to-remember, easy-to-follow melody, 'TT' was trusted to be the successor of 'Cheer Up'. And it was. At the time of its release, 'TT' broke a series of records for K-Pop groups, being the MV reaching 10 million views fastest, reaching 100 million views fastest, and so on. To this day, it is still the MV with the highest views of TWICE on YouTube. 'TT' also won 13 trophies on music shows, leading Gaon chart for 4 consecutive weeks. It even caused a fever in Japan, winning the award of 'Song of the Year based on downloads' at Japan Gold Disc Award 2016.
