t has been a little over a week since BTS' Jimin was announced as the global brand ambassador for the French luxury fashion house, DIOR. The news drew great attention from fans, fashion designers & executives (Frédéric and Alexandre Arnault, Versace's Donatella Versace and Marc Jacobs); high-end brands (Givenchy, Tiffany, and Co); the press corps, and the general public.
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Within just a day, the official posts shared to announce his appointment set unprecedented engagement records, and stocks for the fashion house grew to all-time highs of 789 Euros per share. The media cast their spotlight on the matter, highlighting the global it boy's power.
On his first attendance of the Paris Fashion Week for the Dior Winter Men's show, Jimin was greeted by massive cheering crowds and a bevy of reporters. Additionally, he became a trending topic on social media as well as Google trends. The media and economic outlets reported on the great success of his attendance, getting Jimin an earned media value of $16.7 Million on his posts within just a few days.
With all these impressive milestones, one must not forget the fans, as they were the happiest about this new development. As a result, they took to social media to show off the Dior products purchased in support of the idol; some of them have decided to buy from Dior and forsake all other brands, while others showed off their first-time purchases from the brand.
There are those who usually want to dress and own what Jimin has; these, in turn, shopped for the items that he wore, from the makeup to the outfit/bag he was spotted with at the airport. Moreover, there have arisen requests from fans for Dior to introduce Jimin photo cards with special products as this would ensure even higher sales. On TikTok, there is a #DiorxJimin trend with videos of fans unboxing their Dior goods bought thanks to Jimin. Popular Filipina YouTube personality Heart Defensor "ThatsHeart" even shared a TikTok with Dior products captioned with, "You guys weren't kidding about the Dior global ambassador Jimin photo cards hahaha 🥲."
On the popular Korean community, TheQoo, netizens also received the news well. While many met Jimin at the airport as he left for Paris, they praised his all-Dior look, as well as his show-stopping and breathtaking appearance at the fashion week event from the outfit, visuals, and model-like posing. There were numerous posts regarding this trending in the Hot Category with thousands of views and comments, among them, for example:
I'm so proud of you.
Jimin is so pretty.
Our Prince Dior is cool, he wears pretty clothes well.
You survived the unmerciful Getty.
Your skin looks really good.
The Dior suit you wore today is really good it's a human Dior.
Hey, it's crazy, he has a good style and he's a world-class star so it's amazing even knowing that he's popular.