Travis Scott became a record-holder on Thursday night (April 23, 2020), as his virtual Astronomical concert on video game Fortnite attracted a staggering 12.3 million viewers.
The 27-year-old rapper pulled out all the stops for the 15-minute gig, with game developers ensuring he used the entire Fortnite island for the performance, which was packed with special effects, exciting graphics and a section inspired by the action movie Tron.
Travis Scott himself transformed into a cyborg and then a giant in the game, and also used the concert, the first of five, to debut his collaboration with Kid Cudi, titled The Scotts – which was released just hours after the virtual show.
Fortnite celebrated the immense success of the gig in a post on Twitter, as they wrote: “Over 12.3 million concurrent players participated live in Travis Scott’s Astronomical, an all-time record!”
The record eclipses Marshmello’s gig last year (2019), which saw 10 million viewers tune in.
Following his Fortnite tour debut Travis capitalized on the popularity by releasing a limited edition line of merchandise, including gaming jerseys, a set of 12-inch action figures and a Nerf Elite Dart Blaster.