Their relationship has gone from strength-to-strength since first going public with their romance in December. Olly Murs preparing to launch a new health food brand named after fitness guru girlfriend.

And Olly Murs is allegedly so smitten with girlfriend Amelia Tank that he intends to launch a health food brand named after her.

The Sun has reported that the singer, 36, has plans to set up a new company called Tank Nutrition, after the body builder, 27, helped him on his fitness journey.

olly-murs-preparing-to-launch-a-new-health-food-brand-named-after-fitness-guru-girlfriend-1

A source speaking to the publication claimed: ”Olly’s always been into health and fitness but after meeting Amelia that massively ramped up.

They are looking at what they can do together in terms of helping other people change their lifestyles. Everything is still in the planning stages but it’s exciting.

It was also reported that Olly had registered the company in April, and was in the process of creating the range of items it would sell. MailOnline have contacted Olly’s representative for comment.

In March, Olly attributed his successful two month weight loss to his girlfriend, as he discussed his fitness journey with Amanda Holden and Jamie Theakston on Heart Breakfast Radio.

olly-murs-preparing-to-launch-a-new-health-food-brand-named-after-fitness-guru-girlfriend-2

The singer explained that the body builder was his personal trainer ‘in more ways than one’, and has helped support him and his fitness journey.

He gushed: “She’s brilliant and she’s been absolutely fantastic. She just gave me that extra little bit of encouragement and she says, ‘it’s not up to me to do it, you’ve got to be able to do it yourself. You’ve got to get up to do it everyday.

So I was like, ‘okay I will.’ So she did this little nutritional plan for me and I just went out and did it and I loved it. And I still love it now.”

The former X Factor star is generally private about the relationship, however he did previously describe the fitness lover as ‘the person I’ve been waiting for’.

olly-murs-preparing-to-launch-a-new-health-food-brand-named-after-fitness-guru-girlfriend-3

Olly confirmed he was dating fitness enthusiast and Lloyds Bank worker Amelia in December. 

He first embarked on a romance with Amelia at the beginning of last year, but his strict schedule meant he found it hard to commit to the brunette beauty.