JYP Entertainment has decided to pre-release part of girl group TWICE’s new song ‘MORE & MORE’ a day earlier on video platform TikTok.
TWICE will pre-release part of their new song “MORE & MORE” through global short video application TikTok at 6 PM KST on May 31, 24 hours before the official release of their new album.
This is the first time that TWICE, who has been making 12 consecutive hits from the debut song ‘Like OOH-AHH’ to the previous work ‘Feel Special’, will use this video platform to showcase their music.
JYP Entertainment decided to pre-release the new song so that fans around the world can enjoy it in a different and fun way to celebrate TWICE’s comeback.
They will also start the TikTok Dance Challenge ‘#moreandmorgtwice’ at 6 PM KST on June 1 and expect to receive a variety of challenges from global fans.
‘MORE & MORE’ expresses the feelings that make 2 people want each other more when love’s excitement and sweetness ripen. The fairy-like visuals, tropical house rhythms, and fresh performances are expected to be combined to decorate this summer.
In particular, this comeback is drawing attention as it brings together TWICE and super-luxury writers.
The title track ‘MORE & MORE’ is written and arranged by JYP’s head and Asia’s top producer Park Jin Young – JYP himself.
Producer MNEK of H.E.R., who won the Best R&B Album award at the 61st Grammy Awards, also participated in producing and composing the song.
Julia Michaels, who worked with prominent musicians such as Maroon 5 and Lady Gaga, Justin Tranter, who co-produced Imagine Dragons’ signature song ‘Believer’, and Zara Larsson, who drew attention through a collaboration with BTS, were listed in the composition credit.
Twice’s new song ‘MORE & MORE’ and the mini-album of the same name will be officially released at 6 PM KST on June 1.